How does a program go from the most losses in Division I football history to the Final Four—almost overnight?In this episode, we break down one of the most improbable turnarounds in college football through the lens of Indiana University’s transformation under new leadership. This wasn’t luck. It was culture. It was standards. It was accountability.Using Indiana Football’s rise as the case study, we unpack the 10 core attributes that fueled the shift—from resetting standards and defining identity before results, to elite coachability, emotional control, adaptability under pressure, and belief without arrogance.These aren’t just football lessons. They’re the exact same principles that drive success in business, real estate, and leadership at every level.If you’re trying to:

• Change the trajectory of your team or organization
• Build a winning culture without hype or shortcuts
• Lead with consistency, accountability, and clarity

…this episode is your blueprint.Because Indiana’s story proves one powerful truth:
Culture beats history. Every time.