Scaling Green-Tech
Scaling Green-Tech
Podcast Description
Helping green-tech founders and their teams scale and commercialise new climate change solutions by equipping them with practical marketing, business, and industry knowledge
Podcast Insights
Content Themes
This podcast delves into various themes crucial for climate startups, such as effective public relations, optimizing event strategies, identifying the perils of greenwashing, and website development. For example, an episode discusses the real value of climate events with practical tips from Joanna O'Malley, while another explores different types of greenwashing every startup should avoid.
Scaling Green-Tech by Adopter is a podcast for people shaping the future of climate technology – founders, investors, and ecosystem leaders at the forefront of adaptation and resilience solutions. As part of Adopter’s mission to accelerate the adoption of high-impact climate innovation, the podcast aims to amplify real voices and practical insights that can help others navigate the startup journey. Our conversations go beyond the hype to bring real, unfiltered stories – the wins, the roadblocks and everything you need to know in between.
In this episode of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski speak with Federico Cristoforoni, Co-Founder and Managing Partner of Net Zero Insights, to unpack the findings from his newly released ‘The State of Climate Tech 2025’ report.
Federico shares what the data reveals about the climate tech ecosystem today – including the shift from hype to fundamentals and growing investor selectivity. Together, they explore which technologies are closest to scale, how AI is being applied across climate solutions, why adaptation is quietly gaining momentum, and what’s really happening across key geographies, from the US to India and beyond.
They also dig into the hard truths facing founders right now: longer fundraising cycles, fewer grants, tougher commercial expectations, and the growing importance of positioning climate solutions around cost, performance, and resilience – not just impact.
If you’re a climate tech founder, investor, or operator trying to understand where the market is headed next, this one’s for you.
Find out more about Adopter here.
Read The State of Climate Tech 2025 report here.
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