Scaling Green-Tech
Scaling Green-Tech
Podcast Description
Helping green-tech founders and their teams scale and commercialise new climate change solutions by equipping them with practical marketing, business, and industry knowledge
Podcast Insights
Content Themes
This podcast delves into various themes crucial for climate startups, such as effective public relations, optimizing event strategies, identifying the perils of greenwashing, and website development. For example, an episode discusses the real value of climate events with practical tips from Joanna O'Malley, while another explores different types of greenwashing every startup should avoid.
Helping green-tech founders and their teams scale and commercialise new climate change solutions by equipping them with practical marketing, business, and industry knowledge
In episode 9 of the Scaling Green-Tech podcast, Katherine Keddie and Matt Jaworski share a hands-on guide to auditing your online presence. They break down where to start, from mapping your digital touchpoints and pulling data, to analysing website speed, SEO performance, and social media engagement. Along the way, they share practical tips for getting more from tools like LinkedIn, Google Analytics, and Bing Webmaster, and explain how to turn numbers into meaningful insight.
We also explore the power of founder-led social media, how to benchmark against the right competitors, and why credibility frameworks like Stanford’s Web Credibility Guidelines can be just as important as metrics. If you’re a green-tech innovator or marketer looking to transform raw data into strategy and build a digital presence that scales, this episode is for you.
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