In this episode of The Trades Show, host Briana Ottoboni sits down with Sarah Larson, founder of Often Wander, inside Sarah's studio, which is also set to become a storefront. They discuss the nuances of crafting scents through candle making, the journey from managing two retail stores to focusing on e-commerce, and the struggles and rewards of saying no to misaligned opportunities. Sarah shares her origin story, which includes moments of manifestation and serendipity, and how she has navigated her business through significant changes, including the impact of COVID-19. The episode dives into the creative process, the importance of thinking small, and how setting boundaries can lead to sustainable success. Tune in to learn about Sarah’s unique journey, her approach to maintaining creativity, and her vision for the future of Often Wander.

The Trades Show is a show about modern craftwork — a conversation series with artisans and a return to what makes us human: the ability to create with our hands.

🕯️ Where to find Sarah Larson:https://oftenwander.com/  / oftenwander  ⚒️ Where to find The Trades Show:Instagram: @tradesshow (  / tradesshow   )TikTok: @tradesshow (  / tradesshow  )YouTube: ‪@tradesshow‬ Substack: Trade Secrets (https://revivethetrades.substack.com/)Website: https://www.thetradesshow.co/✨ Where to find your host, Briana:Instagram: @brianaaugustina (  / brianaaugustina  )Substack: https://brianaaugustina.substack.com/Website: https://www.brianaaugustina.com/🎬 In this episode:00:00 Manifestation and the Birth of Often Wander00:16 Welcome to The Trades Show01:25 Introducing Sarah Larson of Often Wander02:22 The Origin Story of Often Wander05:44 The Journey to San Francisco08:38 Navigating Challenges and Growth09:49 Adapting to a Post-COVID World11:52 Embracing a Smaller, Sustainable Business Model17:16 Exploring New Creative Avenues22:17 Exploring Candle Making Techniques22:57 Creating Scents Inspired by Nature24:35 The Art and Science of Candle Making28:10 Future Plans for Often Wander30:14 Balancing Creativity and Business32:43 Advice for Aspiring Entrepreneurs39:19 Upcoming Projects and Where to Find Often Wander41:22 Conclusion and How to Support the Show