Money on the Table: Software Monetisation
Money on the Table: Software Monetisation
Podcast Description
Conversations with founders, executives, and investors to uncover the secrets to successful software pricing and packaging.
https://moneyonthetable.substack.com/
Podcast Insights
Content Themes
The show centers on themes related to pricing strategies, market positioning, and the impact of technology on monetization models, with episodes like 'Outcome-based Pricing Done Right: How Intercom Successfully Shifted From SaaS to AI Monetisation' highlighting real-world examples of pricing evolution and industry best practices.
Conversations with founders, executives, and investors to uncover the secrets to successful software pricing and packaging.
https://moneyonthetable.substack.com/
Alvaro Morales is the Co-Founder and CEO ofOrb, the flexible billing engine for modern companies.
When Alvaro was still working at Asana, he was confronted with the world of software pricing and just how customer-centric this topic is. He quickly realised the necessity for a more flexible engine to run today's pricing and packaging operations.
That's when he decided to found Orb in 2021 together with Kshitij Grover to help companies become more agile. With the rapid changes in pricing today, Alvaro's timing couldn't have been any better.
What you'll learn:
- How pricing has evolved of the last few years.
- That pricing is no longer set-and-forget.
- The requirements of today's billing engine.
- Where the future of pricing might lead to.
- How Orb is advancing the industry.
Where to find the guest:
Alvaro Morales: https://www.linkedin.com/in/alvaro-morales/
Where to find Tjitte and Money on the Table:
LinkedIn: https://www.linkedin.com/in/tjittejoosten/
Substack: https://moneyonthetable.substack.com/
Company: https://revfixr.com/
Inquiries:
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