In this episode of The GrowthShifters Podcast, I sit down with brand designer and founder of CL Designs, Christine Lieu-Guzauskas, to talk about what it really takes to build a brand that reflects who you are and supports the life you’re living.

Christine is the creative force behind the GrowthShifters brand and website, and in this conversation, she shares how she approaches client experience, why strong processes matter, and how thoughtful design can help you step into a new level of clarity and leadership.

This episode also comes with a layer of real-time reflection. After releasing Episode 1 of this season, I noticed myself slipping into major avoidance around promotion and follow-through. Rather than ignoring it, I took it as data and an opportunity to refine how I build, not just what I build. Sustainable growth is about awareness, adjustment, and continuing forward. 

What We Talk About:
– Building a brand that reflects your current identity
– Designing a client experience that feels structured, supportive, and human
– Why strong processes reduce overwhelm instead of creating rigidity
– Letting go of “doing everything yourself” as your business evolves
– Marketing as relationship-building
– The role of capacity in maintaining consistency
– Christine’s recommendation: The Having and its impact on wealth mindset

Featured Guest:
Christine Lieu-Guzauskas
Founder, CL Designs
Host of The Brand Party Podcast
Christine helps purpose-driven businesses bring their brands to life through thoughtful design, strategic clarity, and deeply human client experiences.
Christine’s Website: https://www.christineldesigns.com/
The Brand Party Podcast: https://www.christineldesigns.com/podcast

Book Recommendation:
The Having by Suh Yoon Lee & Jooyun Hong
This book explores a different way of thinking about wealth across all areas of life. It focuses on cultivating a sense of “having” rather than striving, and the internal shifts that create external change. This has been one of the most impactful mindset resources I’ve encountered, and I’m currently going through it for a third time!!