Wrapping Things Up
Wrapping Things Up
Podcast Description
Introducing Wrapping Things Up — the podcast that tackles packaging automation without putting you to sleep.No jargon. No gatekeeping. Just proven insights from the people who’ve been there (and have the busted bag samples to prove it). New episodes drop monthly to bring you dependable relief from your biggest packaging automation headaches — just by tapping ‘Play.’
Podcast Insights
Content Themes
The podcast tackles misconceptions surrounding packaging automation, focusing on practical insights and real-world applications. Key themes include the fears businesses have about automation, investment inquiries regarding equipment, testing and validation importance, and customer education in automation projects. Episodes feature discussions with industry experts, such as exploring challenges with niche products like cheese and matcha powder, ensuring listeners receive well-rounded knowledge on their packaging automation journey.
Introducing Wrapping Things Up — the podcast that tackles packaging automation without putting you to sleep.
No jargon. No gatekeeping. Just proven insights from the people who’ve been there (and have the busted bag samples to prove it). New episodes drop monthly to bring you dependable relief from your biggest packaging automation headaches — just by tapping ‘Play.’
In this episode of Wrapping Things Up, Meredith Denning and Alex Sielaff sit down with packaging design consultant Vicki Strull to explore the psychology behind great packaging. From first impressions on the shelf to the “moment of truth” when a product is opened at home, Vicki breaks down how design, touch, structure, and storytelling influence buying decisions.
You’ll learn:
- What really happens in a shopper’s mind in those first few seconds
- Why tactile, “premium” packaging can increase purchase likelihood
- The difference between the first and second moment of truth
- Emerging packaging trends for 2026, including human-centered design cues
- Small changes brands can make for a big impact on growth and loyalty
If you’re in marketing, brand strategy, or packaging operations, this conversation offers practical insights into how packaging drives customer acquisition, retention, and perceived value.
Disclaimer
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