The TAGLine Podcast
The TAGLine Podcast
Podcast Description
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Podcast Insights
Content Themes
The content of The TAGLine Podcast revolves around B2B marketing strategies, growth tactics, and actionable insights with specific emphasis on human-to-human marketing concepts. Episodes include detailed discussions on techniques like the 8D Method for e-commerce growth, optimizing for consumer attention spans, leveraging data over opinions, and exploring innovative products within MedTech, such as single-use imaging technology.
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Launching a company is challenging. Raising capital while building the business is even harder.
In this episode of the TAGLine Podcast, Justin Starbird sits down with Rob Whitten and Jane Lo, co-founders of P!ng, to reflect on their crowdfunding journey and what they've learned after months of building their Wefunder campaign.
The conversation explores the realities of raising capital for a hardware startup, why traditional venture capital wasn't the right fit, and how crowdfunding opened the door for customers, supporters, and future franchisees to become owners alongside the company.
Rob and Jane share what surprised them most, the obstacles they encountered, the importance of building a community before launching a raise, and how investor feedback has helped shape both their product and their company.
They also discuss the role content, storytelling, and consistent communication played throughout the campaign, offering practical advice for founders considering crowdfunding for their own businesses.
Whether you're an entrepreneur, investor, or simply curious about how modern startups raise capital, this episode provides an honest look at what it takes to build both a company and the community behind it.
Disclaimer
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