The TAGLine Podcast
The TAGLine Podcast
Podcast Description
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Podcast Insights
Content Themes
The content of The TAGLine Podcast revolves around B2B marketing strategies, growth tactics, and actionable insights with specific emphasis on human-to-human marketing concepts. Episodes include detailed discussions on techniques like the 8D Method for e-commerce growth, optimizing for consumer attention spans, leveraging data over opinions, and exploring innovative products within MedTech, such as single-use imaging technology.
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Join Justin Starbird as he sits down with finance veteran and founder of Planet Positive Investing, Mark Perlmutter, for an in-depth look at how the crowdfunding landscape is evolving to deliver real impact and smarter deals.
Mark, whose career spans from licensed stockbroker to pioneering online IPOs in the '90s, cuts through the noise of the startup world to share invaluable insights for any business leader focused on growth and social responsibility.
In this episode, you’ll discover:
The Power of the Community Round: Learn how seasoned VCs are strategically carving out space for retail investors, leading to better-negotiated deal terms and more favorable exits for founders and the crowd alike.
The Valuation Reality Check: Mark discusses the critical questions founders and investors must ask about exit multiples and market cap. A must-listen for anyone setting or evaluating an early-stage company's valuation.
Beyond Veganism: The Business of Purpose: Hear the story behind Mark's company, formerly the Vegan Investing Club, and its deliberate, strategic rebrand to Planet Positive Investing (now encompassing health tech, climate solutions, and energy), and the crucial marketing advice Justin shares to cement the new vision.
The Crowdfunding 'Stair Step' Future: Mark’s authoritative forecast on the next five years of equity crowdfunding, predicting the rise of specialized portals and platforms that offer a full lifecycle of services, from early Reg CF raises to public exit.
This is a candid conversation about leveraging community for market proof, accelerating purposeful ventures, and the long-term playbook for building a successful, impactful business.
Tune in to hear the actionable advice that only decades in the game can provide.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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