The TAGLine Podcast
The TAGLine Podcast
Podcast Description
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Podcast Insights
Content Themes
The content of The TAGLine Podcast revolves around B2B marketing strategies, growth tactics, and actionable insights with specific emphasis on human-to-human marketing concepts. Episodes include detailed discussions on techniques like the 8D Method for e-commerce growth, optimizing for consumer attention spans, leveraging data over opinions, and exploring innovative products within MedTech, such as single-use imaging technology.
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
In this candid and insightful episode, we sit down with Josh Resnikof, CEO and Founder of TMA Precision Health (soon to be Sunstone Health), a company leveraging employer claims data to dramatically reduce costs and power effective care for high-cost, complex patients.
Josh's journey from biomedical engineer to founder is an entrepreneurial masterclass, fueled by a deeply personal mission in the rare disease space. He breaks down the challenges of scaling a health-tech company and reveals his unconventional, high-traction strategy: choosing a community-driven crowdfunding campaign over traditional institutional VC.
For Business Leaders and Investors: Learn how Josh successfully tapped into his network and community, raising nearly $1.5 million while maintaining the same investment terms as professional VCs. Get his no-nonsense advice on:
Market Alignment: Being humble enough to pivot your product based on honest customer feedback.
Team Building: The non-negotiable skill of knowing your limits and asking for help.
Strategic Growth: Why telling a compelling, authentic story—not just citing a market opportunity—is the most crucial factor for a successful funding campaign.
Tune in to hear how TMA Precision Health is building the next generation of healthcare infrastructure and discover the power of mission-driven capital that puts your community in a seat at the table.
Disclaimer
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