The TAGLine Podcast
The TAGLine Podcast
Podcast Description
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Podcast Insights
Content Themes
The content of The TAGLine Podcast revolves around B2B marketing strategies, growth tactics, and actionable insights with specific emphasis on human-to-human marketing concepts. Episodes include detailed discussions on techniques like the 8D Method for e-commerce growth, optimizing for consumer attention spans, leveraging data over opinions, and exploring innovative products within MedTech, such as single-use imaging technology.
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
In this episode of The TAGLine Podcast, host Justin Starbird sits down with Kerim Kfuri, CEO and President of The Atlas Network and author of Supply Chain – Ups and Downs.
Justin and Kerim cut through the noise, revealing how meticulous attention to detail, proactive risk mitigation, and a nimble approach can transform operational challenges into significant competitive advantages.
Kerim, with decades of experience spanning technology, retail, entertainment, and more, offers actionable advice for leaders at every stage, from startups to multinational corporations.
Learn how to:
Build Resilient Supply Chains:
Understand the three pillars of success, strategic supplier selection, on-the-ground oversight, and independent attestation, to safeguard your operations against disruption.
Turn Disruption into Opportunity:
Gain insights into how to adapt and innovate during times of instability, leveraging chaos to uncover new pathways and efficiencies.
Drive Profitability Through Process:
Shift your perspective from viewing supply chain as a cost center to a powerful engine for growth and profitability.
Tune in to gain a fresh perspective on operational discipline, strategic planning, and the future of global commerce.
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