The Marketing To Midlife Podcast
The Marketing To Midlife Podcast
Podcast Description
Unlock the Power of Midlife Women, with the Marketing to Midlife Podcast.Why are so many brands missing out on this most influential demographic? Join Sue Benson and her incredible guests on The Marketing to Midlife Podcast, as they challenge the status quo and reveal the secrets to authentically connecting with midlife women. Get ready for expert insights, actionable strategies, and fresh perspectives that will transform your marketing and help you harness the immense power of this often-ignored audience. Tune in and redefine your approach!Sue Benson is Founder & CEO of The Behaviours Agency. Find our more at https://thebehavioursagency.com/
Podcast Insights
Content Themes
The podcast centers on marketing strategies tailored to midlife women, exploring topics such as brand engagement, consumer behavior, and the unique challenges faced by this audience. Episodes include discussions on dismantling stereotypes, the importance of authenticity in marketing, and case studies highlighting successful outreach strategies, such as the captivating journey of Helen Normoyle from CMO to menopause advocate.
Unlock the Power of Midlife Women, with the Marketing to Midlife Podcast.
Why are so many brands missing out on this most influential demographic? Join Sue Benson and her incredible guests on The Marketing to Midlife Podcast, as they challenge the status quo and reveal the secrets to authentically connecting with midlife women. Get ready for expert insights, actionable strategies, and fresh perspectives that will transform your marketing and help you harness the immense power of this often-ignored audience. Tune in and redefine your approach!
Sue Benson is Founder & CEO of The Behaviours Agency. Find our more at https://thebehavioursagency.com/
For our second episode, Sue Benson sits down with an inspiring brand manager, Jennifer Grayson. As the force behind Tena, the brand that has taken the taboo out of bladder weakness, Jennifer shares invaluable insights on building a powerful brand with purpose.
In this must-hear discussion, she reveals the brand’s journey, from its medical origins to a groundbreaking movement that empowers women.You’ll gain a deeper understanding of how to authentically represent the diverse midlife market, the critical role of empathetic language, and why listening to your audience is the key to tackling sensitive topics. I
t’s time to move beyond the stereotypes and embrace marketing that makes midlife women feel visible and supported.
Disclaimer
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