In this episode, Sue Benson sits down with Debbie Marshall, Managing Director of the Silver Marketing Association.

Debbie explores why ageism is still considered the “last acceptable taboo” in society and how she’s campaigning for ethical marketing to the mature consumer. She addresses the significant disconnect between the wealth of the over-50s and the lack of marketing investment they receive, and highlights findings from the “50 Shades of Silver” report. 

This is a vital conversation that challenges the industry to look past the “wrinkly hand brigade” , with Debbie advising that to truly reach this audience and find that four-leaf clover, you must “put yourself in clover… if marketers don’t surround themselves with people of the age group to whom they’re marketing, they’re never going to get it right”.