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Incredible Information from a beloved industry icon! Host Jeffrey Burke talks with Mark Blumenthal founder and Executive Director of the American Botanical Council. They explore the evolution of herbal medicine, the importance of education in the field, and the growing acceptance of herbs among medical practitioners. Mark shares his journey in the herbal community, the significance of research, and the role of the American Botanical Council in promoting herbal knowledge. The discussion highlights the increasing consumer demand for natural remedies and the cultural shift towards herbal medicine as a viable option for health and wellness. Where we are, where we’re heading, this show is packed with powerful information! 

Mark Blumenthal is the Founder and Executive Director of the American Botanical Council (ABC)—a leading, independent, research and educational nonprofit organization dedicated to disseminating accurate, reliable, and responsible information on herbs and medicinal plants, teas, essential oils, phytomedicines, beneficial plants, and edible and medicinal fungi. Blumenthal is Editor-in-Chief and Publisher of HerbalGram, ABC’s international peer-reviewed quarterly journal. For six years, he served as an adjunct associate professor of medicinal chemistry at the University of Texas at Austin, College of Pharmacy, teaching the course “Herbs and Phytomedicines in Today’s Pharmacy.” He is also the founder and director of the ABC-AHP-NCNPR Botanical Adulterants Prevention Program, a nonprofit international consortium committed to extensively researching and exposing adulteration and fraud in botanical ingredients sold in the global market. He is the senior editor of The Complete German Commission E Monographs: Therapeutic Guide to Herbal Medicines, a 715-page reference book rated second of all medical books published in 1998. In 2010 he received the American Society of Pharmacognosy’s Varro E. Tyler Award and in 2018 he was named Outstanding International Ethnopharmacologist by the Indian Society for Ethnopharmacology. He has appeared on more than 400 radio and television shows and has written more than 500 articles, reviews, and book chapters and forewords for many publications. He was awarded Natural Health magazine’s Hall of Fame Award for “…opening America’s eye to the healing powers of herbs.” Frequently quoted in the media, for more than 50 years, he has been a leader in the global botanical and natural products community, promoting science-based herbal education and respect for scientific and clinical research, ethnobotanical traditions, sustainable and regenerative practices, and authenticity and transparency in the manufacture and marketing of herbs and phytomedicines. 

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