Oluwatobi “Icon” Oreoluwa is a media entrepreneur and creative powerhouse known for his dynamic presence and bold projects. Describing himself as a “Gentleman of the street,” he juggles roles across iconic brands like Iconic Stuff Only, Street Church and Ashtag Team.

Tobi is also actively engaged in Africa’s music and creative scene, having appeared on influential panels such as the “Artist Blueprint” at Make Music Lagos 2025. His content, ranging from street‑style visuals to behind‑the‑scenes of media and music events, echoes his tagline: “Just an Icon Living & Loving.”

In 2023, he launched Iconic Stuff Entertainment, a “kingdom‑focused” full‑service record label and entertainment collective, inspired by his stint managing AnEndlessOcean. The label aims to propel African artists onto the global stage while prioritizing creative freedom, fair collaboration, and mutual profitability, guided by empathy and a refusal to cling to industry norms.