AMPLIFY – Insights & Expert Talks for the Audio Industry
AMPLIFY - Insights & Expert Talks for the Audio Industry
Podcast Description
AMPLIFY is the monthly pulse-check for everyone shaping the future of digital marketing and corporate audio. Powered by DMEXCO and hosted by Max Conrad - co-founder & CEO of Hypecast and one of the most influential voices in the space - each episode delivers:Deep-dive conversations with industry leaders who are rewriting the rules of reach, relevance, and revenue.Expert insights that decode emerging trends before they hit the mainstream.Need-to-know updates packaged in a concise, high-value format you can finish on your commute.Every episode drops alongside an exclusive editorial column on dmexco.com, Subscribe and stay informed, inspired, and ahead of the curve with AMPLIFY.You are an expert or know someone who should be on the podcast? Reach out via [email protected] Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast covers digital marketing and corporate audio with a focus on emerging trends and industry insights. Episodes include discussions on omni-channel strategies, such as combining audio, video, and social media for effective marketing, and features topics like the impact of dynamic ad insertion, niche marketing for mental health services, and the role of AI in podcasting.
AMPLIFY is the monthly pulse-check for everyone shaping the future of digital marketing and corporate audio. Powered by DMEXCO and hosted by Max Conrad – co-founder & CEO of Hypecast and one of the most influential voices in the space – each episode delivers:
- Deep-dive conversations with industry leaders who are rewriting the rules of reach, relevance, and revenue.
- Expert insights that decode emerging trends before they hit the mainstream.
- Need-to-know updates packaged in a concise, high-value format you can finish on your commute.
Every episode drops alongside an exclusive editorial column on dmexco.com, Subscribe and stay informed, inspired, and ahead of the curve with AMPLIFY.
You are an expert or know someone who should be on the podcast? Reach out via [email protected]
Hosted on Acast. See acast.com/privacy for more information.
Willkommen zu Episode 4 von AMPLIFY. Unser Gast ist Björn Benna, Senior Digital Sales Manager bei RMS Radio Marketing Service – dem führenden Audiovermarkter in Deutschland.
Hauptthema
Wie sich Radio und Digital Audio 2025 perfekt ergänzen: von datengetriebenem Targeting (DMP) über Smart Speaker, In-Game und In-Car Audio bis hin zu KI-gestützter Spotproduktion – plus konkrete Budget-Hausnummern und Cases zur Wirkung.
Was wir besprechen (Kurzüberblick)
- RMS Audio DMP als Gamechanger: Präzises Targeting im Audio seit 2018 – Haushaltsnettoeinkommen, Interessen & Co. endlich auch fürs Ohr.
- Smart Speaker boomen: Rund 30 % der Nutzung laufen bereits über smarte Lautsprecher – mit neuen Interaktionsmöglichkeiten (z. B. Infos per Zuruf).
- Radio bleibt Massenmedium: Über 50 Mio. Hörer täglich – schnelle Reichweite, starke Regionalität, hohe Sendertreue.
- Voice Interactions & Utility: Von Versicherungsinfos „auf Zuruf“ bis zu dialogischen Erlebnissen, ohne das Programm zu verpassen.
- In-Game Audio: Werbeformate, die den Spielfluss nicht stören – optional mit Incentives (z. B. Coins/Level-Ups) und dezenter Banner-Bridge zur Landingpage.
- In-Car Targeting: Live erkennen, dass Nutzer im Auto sind – ideal für Tankstellen, Retail-Aktionen oder Urlaubs-Prompts; erste Integrationen u. a. via TuneIn in Nissan und Tesla.
- KI-Spotcreator von RMS: Skalierte Produktion, lokale Händler-Adaptationen & Geotargeting – Qualität „kaum vom Sprecher zu unterscheiden“.
- Wirkung & Forschung: Sales-Lift-Beispiel mit +36 % auf das beworbene Produkt und +22 % Strahlkraft auf die Range; mentale Verfügbarkeit & „Audio on Search Up“.
- Budget-Reality-Check: Einstieg ab ca. 20–25 Tsd. €, damit Tests messbar werden – Zielsetzung, Kreation & (Geo)Targeting bestimmen die Range.
- Ausblick: Qualität + Innovationsgeschwindigkeit + Schulterschluss der Gattung als Antwort auf Plattform-Dominanz.
Connect mit unseren Gästen & Host
Mehr dazu
This podcast is produced by Hypecast Productions.
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
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