The Impact Lab Podcast
Podcast Description
Marketing that actually moves the needle — built for GCC professionals ready to lead.
If you’re a marketer, entrepreneur, or business leader in the GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) who’s tired of noise, trends, and guesswork — this podcast is for you.
Hosted by Aziz Musa — ex-CMO, youngest public company CEO in the UK, and founder of one of the fastest-growing agencies in the Middle East — The Impact Lab brings you real-world marketing strategies, career growth frameworks, and the systems behind high-impact campaigns.
Topics we cover:
Digital marketing strategies that work in the GCC
How to grow your career in marketing — fast
AI in marketing (and the trap it creates)
Growth tactics used by top agencies and CMOs
Personal branding, leadership, and visibility
Deep dives with GCC business leaders and innovators
Arabic subtitles available on YouTube.
New episodes every week on Spotify, Apple Podcasts & YouTube.
Cut through the noise. Learn what actually works. Make your impact.
Podcast Insights
Content Themes
The podcast covers a diverse range of topics relevant to marketing and business leadership in the GCC, including effective digital marketing strategies, career advancement in marketing, the implications of AI in the industry, and personal branding. Recent episodes delve into AI's role in scientific discovery, the true value of data metrics, and the importance of empathy in strategic partnerships, providing actionable insights for listeners.
The Impact Lab is an Arabic podcast on business, marketing and AI, hosted by Aziz Musa, founder of Cush Digital. Weekly long-form conversations and the live Business Clinic. Marketing that moves the needle.
ذا امباكت لاب بودكاست عربي عن الأعمال والتسويق والذكاء الاصطناعي، يقدّمه عزيز موسى، مؤسس كوش ديجيتال. حلقات أسبوعية مطوّلة وعيادة البزنس المباشرة.
https://cush.digital/impact-lab/kayf-tahmi-sharikatak-min-alazamat/?utm_source=castos&utm_medium=podcast&utm_campaign=impactlab_cush_story
هذه قصة شركة سودانية واجهت ثلاث أزمات كبيرة ولم تخسر عميلاً واحداً. يحكي عزيز موسى كيف ترك منصبه في بريطانيا وانتقل إلى الخرطوم في 2017، وكيف بنت سودان ديجيتال فريقاً يعمل لعملاء في الغرب والخليج. ثم يشرح ما فعله الفريق قبل كل أزمة: خطوط الإنترنت في 2018، وتجارب العمل من المنزل قبل كورونا، والخطة البديلة التي كُتبت قبل الحرب بثلاثة أشهر. حلقة عن الاستعداد، وعن الناس الذين صنعوا الفرق.
Read it in English: https://cush.digital/en/impact-lab/running-a-business-in-sudan/?utm_source=castos&utm_medium=podcast&utm_campaign=impactlab_cush_story
In Arabic. Aziz Musa tells how Sudan Digital, the agency he started in Khartoum in 2017, kept serving clients in Britain, America and the Gulf through internet shutdowns, Covid and the 2023 war, and why it became Cush Digital. The full written version is on the episode page.
عزيز موسى · مؤسس كوش ديجيتال
#كوش_ديجيتال #ذا_امباكت_لاب
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