The In-House Club
The In-House Club
Podcast Description
The In-House Club is a podcast about the people behind the PowerPoint, the pitch, and the panic. It’s where the creative leads, brand builders, and content wizards of the in-house world come to talk shop.
Once dismissed as the place where good ideas go to die—or at least to get resized—today’s in-house teams are doing award-winning work, shaping brand strategy, and rethinking how creative gets made.
Each episode is a casual conversation with the people actually doing it. No jargon. No posturing. Just honest talk about briefs, bottlenecks, and the occasional breakthrough.
Podcast Insights
Content Themes
The podcast covers themes revolving around in-house creativity, brand strategy, and the evolution of internal teams. Episode topics include discussions on hybrid in-house models featuring guests like Marcel Kleiner, who share insights on performance marketing and the balance between internal ownership and external support, as well as the growth of in-house studios within large corporations like Arla Foods.
The In-House Club is a podcast about the people behind the PowerPoint, the pitch, and the panic. It’s where the creative leads, brand builders, and content wizards of the in-house world come to talk shop.
Once dismissed as the place where good ideas go to die—or at least to get resized—today’s in-house teams are doing award-winning work, shaping brand strategy, and rethinking how creative gets made.
Each episode is a casual conversation with the people actually doing it. No jargon. No posturing. Just honest talk about briefs, bottlenecks, and the occasional breakthrough.
In this episode, I sit down with Marcel Kleiner, Global Head of Marketing at Saxo Bank, to talk about how their hybrid in-house model has grown over the years. What started as a small creative team has evolved into a fully functional internal agency—complete with designers, copywriters, editors, a trafficker, and even strategy and planning roles.
Marcel shares how they’ve built a setup that’s flexible, fast, and deeply connected to the business. They discuss the balance between internal ownership and external support, the role of AI and automation in scaling creative output, and why having skin in the game might just be the biggest strength of being in-house.
It’s a candid, practical conversation on briefs, bottlenecks, performance marketing, and the (sometimes uncomfortable) truth about creative complacency.
Disclaimer
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