Conversations with Erica
Conversations with Erica
Podcast Description
Conversations with Erica is a podcast for purpose-driven people who want to live, work, and lead with greater clarity, authenticity, and joy. Each episode features honest conversations with thoughtful guests about navigating change, making meaningful pivots, and living in alignment with your values. From career shifts to personal growth, these discussions offer insights and inspiration for anyone seeking impact without burnout—and a life that feels like your own.
Podcast Insights
Content Themes
The podcast covers topics such as career transitions, personal growth, and authenticity in leadership, with episodes like 'Living with No Regrets' featuring Diane Ivey discussing values-led careers and 'Chasing Your Now' with Chuck Spidell exploring creative pivots and identity.
Conversations with Erica is a podcast for purpose-driven professionals who want clarity in their careers, leadership, and lives. Each episode explores real stories and practical insights on navigating transitions, building authentic leadership, and making aligned decisions. If you’re seeking meaningful impact without burnout, you’ll find grounded guidance and inspiration here.
How can you make your business more visible without losing what makes it distinctive?
Erica talks with Matthew Eriksen, founder and creative director of Good Brand Partners, about authentic branding, search engine optimization, relationship-building, and what it takes to grow a business before every step is fully mapped out.
Matthew shares why businesses often struggle when they try to look like everyone else, how clear messaging can improve both branding and SEO, and why useful, original content still matters. He also reflects on launching his business after being laid off, growing through networking and referrals, hiring his first full-time employee, and developing his leadership approach as his company expands.
In this episode:
How to identify what makes your business different
Why authenticity strengthens your brand
Common branding and messaging mistakes
How SEO helps the right people find your work
Why networking works better with a clear intention
How asking for help can create new opportunities
What Matthew learned by taking action before having a perfect plan
The shift from working independently to leading a team
This conversation is for entrepreneurs, aspiring business owners, and professionals who want to communicate their value more clearly, build meaningful relationships, and move forward with greater confidence.
About Matthew Eriksen
Matthew Eriksen is the founder and creative director of Good Brand Partners, where he helps independent business owners create clear, cohesive brands and the systems to support them. His work includes brand strategy, visual identity design, website development, and CRM workflow automation.
Learn more about Matthew and Good Brand Partners at:
https://www.goodbrandpartners.com/
About Erica Mattison
Erica Mattison is an executive coach, facilitator, and speaker who helps purpose-driven professionals and organizations clarify what matters, navigate change, and strengthen their leadership. Learn more at:
https://www.ericamattison.com/
Disclaimer
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