The Bloom Effect with Cassie Kellner
The Bloom Effect with Cassie Kellner
Podcast Description
The Bloom Effect with Cassie Kellner is a podcast for orthodontic teams who care about how they lead and how they grow along the way. Each week, Cassie sits down with people in the ortho world to talk about the things that don’t always get said out loud: the messiness of leadership, building culture from the inside out, and learning to show up in a way that feels like you. These conversations are honest, unpolished, and rooted in real experience. If you're building something you believe in and want a space that feels steady, this is it.
New episodes drop weekly.
Podcast Insights
Content Themes
The podcast covers various themes pertinent to orthodontic practice, such as leadership development, team dynamics, and emotional intelligence. Episodes like 'Escaping the Drama Triangle' provide insights into conflict resolution and the importance of understanding roles within teams, while introductory episodes explore Cassie's journey and the core philosophies behind building a thriving practice culture.
The Bloom Effect with Cassie Kellner is a podcast for teams who care about how they lead and how they grow along the way. Cassie sits down with guests to talk about the things that don’t always get said out loud: the messiness of leadership, building culture from the inside out, and learning to show up in a way that feels like you. These conversations are honest, unpolished, and rooted in real experience. If you’re building something you believe in and want a space that feels steady, this is it.
New episodes drop bi-weekly.
“Before people come see me, if they find me online, they’ve already watched my videos… They already know about me.”
In this energizing and honest conversation, host Cassie Kellner is joined by Dr. Sable Staller, orthodontist, content creator, and founder of The Staller Socials Academy, to talk about what it really takes to build trust before a patient ever walks through your door.
Cassie and Dr. Staller unpack why social media doesn’t require fancy equipment or a production team, how trust is now built on the screen long before the first appointment, and why younger patients skip your website entirely. They also shift into DISC—where Sable lands as a high “I,” why being direct isn’t rude, and how learning to have hard conversations quickly (instead of stewing) has made her a stronger leader.
This episode is for the doctor who knows they need to show up online and is ready to build real trust before the first appointment.
We talk about:
→ Why you don’t need fancy equipment to show up online
→ How patients trust you before they ever walk in
→ The website vs. social media truth no one tells you
→ Why the algorithm isn’t here to make you feel good
→ What DISC reveals about avoiding hard conversations
→ Why being direct is leadership, not rudeness
About Dr. Sable Staller
Dr. Sable Staller is an orthodontist practicing on the Upper East Side of Manhattan and the content creator known as @bracesbysable across TikTok, Instagram, and YouTube. What began as braces content in residency has grown into an authentic, life-and-practice brand with a following of more than 25K—one that now drives a steady stream of new patients through social media alone.
After years of learning what works (and what doesn’t) on social, Sable founded The Staller Socials Academy, a six-week course launching in September for doctors, dentists, nurses, and anyone in healthcare who wants to show up online. Built around the reality of busy patient-care days, the course teaches how to create content in just 5–10 minutes a day—so practices can stop paying others to run their social media and start building trust and bringing in patients on their own.
Listen + Subscribe
Tune in on Apple, Spotify, or YouTube. If this conversation resonates, share it with your team or a leader who is ready to show up more authentically. Ready to grow, lead, and bloom? Visit DiscoverEverbloom.com.
Episode Links & Resources
Follow Dr. Sable Staller on Instagram
Find her on TikTok and YouTube: @bracesbysable
Join The Staller Socials Academy waitlist: [waitlist coming soon]
Connect with Everbloom
Episode Chapters
00:00 Asana Unlocked + welcome back from break
01:37 Introducing Dr. Sable Staller
02:20 The Soho mix-up and a very New York day
07:18 Live-streaming Taylor Swift’s wedding to 25K followers
09:52 Why social media should be easy—just your phone and good lighting
13:34 Drawing the line as a doctor and an influencer
13:58 The Raising Cane’s video that changed everything
16:09 The trust factor: patients who know you before they arrive
20:42 The algorithm, and why TikTok and Instagram aren’t the same
23:35 Just start—your first videos will be cringey, post them anyway
25:34 Website vs. socials: where your patients actually are
27:46 DISC: the four styles and where Sable lands
33:50 Why being direct isn’t rude
41:46 Motivators, stressors, and hiring objectively
45:19 Introducing The Staller Socials Academy
Topics we explore in this episode include:
social media for dental and orthodontic practices, building patient trust online, content creation for doctors, TikTok patient acquisition, authentic marketing, personal branding for orthodontists, website vs. social media strategy, DISC personality assessment, leadership communication, direct feedback, objective hiring, practice growth
Disclaimer
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