How To Make It Work
How To Make It Work
Podcast Description
"How to Make It Work" is a local radio show and podcast sharing real stories of people who’ve found creative, remote, or unconventional ways to build a working life in Raglan. From online businesses to freelance careers, we dive into how people make it work—for their lifestyle, their income, and their community.
Podcast Insights
Content Themes
The podcast explores various topics centered on creative and flexible working, with episodes highlighting online businesses, freelancing, and entrepreneurial stories. Examples include discussions on a profit-for-purpose doggy daycare, podcast production, community engagement through music and mentoring, and creative writing processes.
“How to Make It Work” is a local radio show and podcast sharing real stories of people who’ve found creative, remote, or unconventional ways to build a working life in Raglan. From online businesses to freelance careers, we dive into how people make it work—for their lifestyle, their income, and their community.
Standing out online has never been harder, and that’s exactly where Matriarch Media comes in. In this episode, I sit down with Emma and Kate, the founders of Raglan-based marketing agency Matriarch Media. Together they help businesses turn messy ideas into clear strategies, and powerful storytelling.
For Emma, starting the business came from necessity. After becoming a mum and realising how few work opportunities in Raglan truly fit family life, she decided to create something of her own. Together with Kate, a commercially minded marketer, they created Matriarch Media.
Tune in to learn what it was like for Emma and Kate to build a creative agency from a small town, and what according to them are the biggest mistakes businesses make with marketing.
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