Revenue Impact
Revenue Impact
Podcast Description
Revenue Impact explores how sales and revenue enablement professionals drive measurable business growth. Each episode offers practical strategies, real-world insights, and proven methods to shift enablement from a support function to a strategic business lever.
Learn how to prove your revenue impact, elevate your career, and earn your seat at the leadership table. It’s time to transform enablement from theory to results.
Podcast Insights
Content Themes
The podcast focuses on themes such as driving business growth through enablement, transforming enablement from a support function to a strategic lever, and tackling industry challenges. Episode examples include conversations on sales experience as a factor for effectiveness in enablement, discussing the essential metrics and tools for success, and addressing the impact of economic shifts on enablement roles.
Revenue Impact explores how sales and revenue enablement professionals drive measurable business growth. Each episode offers practical strategies, real-world insights, and proven methods to shift enablement from a support function to a strategic business lever.
Learn how to prove your revenue impact, elevate your career, and earn your seat at the leadership table. It’s time to transform enablement from theory to results.
“We’re not moving at the speed of business anymore… it’s the speed of AI.” – Roderick Jefferson
AI isn’t coming – it’s already reshaping enablement. The ones embracing it are already shipping more, faster, and proving their value in real time.
💥I sat down with Roderick Jefferson. Yes, Roderick Jefferson (Author of Sales Enablement 3.0 & OG of modern enablement) to talk about what this shift means, and how enablers can leverage AI to stay ahead of the game.
We covered:
✅ Why old-school enablement tactics won’t survive the AI era – and how to fix it
✅ Why “prompting” is becoming a core enablement skill
✅ How to turn fragmented seller data into one source of truth that drives decisions
✅ The 6 ways AI is reshaping the GTM productivity and profitability flywheel
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