Revenue Impact
Revenue Impact
Podcast Description
Revenue Impact explores how sales and revenue enablement professionals drive measurable business growth. Each episode offers practical strategies, real-world insights, and proven methods to shift enablement from a support function to a strategic business lever.
Learn how to prove your revenue impact, elevate your career, and earn your seat at the leadership table. It’s time to transform enablement from theory to results.
Podcast Insights
Content Themes
The podcast focuses on themes such as driving business growth through enablement, transforming enablement from a support function to a strategic lever, and tackling industry challenges. Episode examples include conversations on sales experience as a factor for effectiveness in enablement, discussing the essential metrics and tools for success, and addressing the impact of economic shifts on enablement roles.
Revenue Impact explores how sales and revenue enablement professionals drive measurable business growth. Each episode offers practical strategies, real-world insights, and proven methods to shift enablement from a support function to a strategic business lever.
Learn how to prove your revenue impact, elevate your career, and earn your seat at the leadership table. It’s time to transform enablement from theory to results.
“If you can’t tie what you do to business impact, you’ll be the first one asked to leave. ROI isn’t a luxury, it’s survival.” – Ruchi Saini
Most enablement teams in India are doing a lot.
The question isn’t “Are we doing enough?” It’s: “Are we doing what matters to impact revenue?”
I sat down with Ruchi Saini (Whatfix, RES India) to talk about what enablement needs to get right in 2025 – especially in India, where headcount pressure, AI, and a lack of clarity on how to confidently communicate ROI are all hitting at once.
We covered:
✅ Why enablement in India is still seen as a support function, not a strategic driver
✅ How failing to speak the language of leadership puts careers and budgets at risk
✅ Why AI is replacing low-value tasks—and what enablers must do to stay relevant
✅ The hard question every enabler must ask: Would the business care if my team disappeared tomorrow?
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