The Health of Business
The Health of Business
Podcast Description
The Health of Business explores the realities of running a health care clinic in BC, Canada and beyond. We dive into:
- industry trends and issues
- regulatory and insurance compliance
- professional advocacy
- innovation in service and product delivery
- revenue generation
- leadership philosophy
- financial literacy
- operations optimization
and so much more.
This is the show for clinic owners, business curious practitioners and anyone interested in learning to navigate the challenges of creating and maintaining a sustainable business in the healthcare landscape today in BC and Canada.
Podcast Insights
Content Themes
The podcast covers a variety of content themes such as industry trends and issues, regulatory compliance, professional advocacy, innovation in service delivery, and leadership philosophy. For instance, episodes examine topics like the unique business model of mobile physiotherapy, the implications of new healthcare regulations, and strategies for operational optimization within clinics.
The Health of Business with Danielle Boyd explores what it really takes to run a healthy clinic, from leadership and compliance to marketing, culture, and the messy middle of entrepreneurship in healthcare.
Join physiotherapist and consultant Danielle Boyd as she talks with clinic owners, educators, and changemakers who are redefining what it means to build sustainable, values-driven businesses in Canada’s healthcare system.
Smart conversations, real stories, and practical business strategies we should have learned in school.
Fan favourite Andrea Mendoza is BACK for Round 2!
In this episode of Health of Business, Danielle Boyd sits down with Andrea Mendoza to explore what clinicians should consider before specializing or niching in physiotherapy.
Andrea shares how her early work in pediatrics and scoliosis led to a focused practice, and walks through the personal, clinical, and business factors that matter most when deciding whether to specialize. From market research and demographics to recruitment, marketing, and operational costs, this conversation offers a grounded look at what specialization actually requires behind the scenes.
Whether you are a new grad, an experienced clinician feeling pulled toward a focus area, or a clinic owner considering a specialty service, this episode will help you think more clearly before making the leap.
Timestamps:
00:01 Welcome back and episode focus on specializing
00:50 Andrea’s path from pediatrics to scoliosis and Schroth training
03:10 Launching a focused practice and community demand
05:23 What “specialty” really means in physiotherapy
06:27 Should you specialize? Key personal and clinical considerations
10:47 Using a SOAP-style framework to evaluate specialization
12:07 Market research, demographics, and prevalence data
15:29 When to move forward and the different ways to specialize
19:23 New grad vs experienced clinician considerations
22:30 Common ways clinicians choose a niche
25:58 Starting narrow before expanding your services
30:07 Risks of overspecializing and market limitations
36:20 Business reality #1: recruitment and training
41:15 Business reality #2: marketing and advocacy
45:11 Business reality #3: operational systems and costs
50:27 How to work with and follow Andrea
Keywords:
physiotherapy specialization | niche physiotherapy practice | should physios specialize | specialty physiotherapy clinic | physiotherapy business strategy | Canadian physiotherapy practice | BC physiotherapy business | physiotherapy in British Columbia | Health of Business podcast
Disclaimer
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