Ignite Your Offer with Angela Tsai & Cristina Castro
Ignite Your Offer with Angela Tsai & Cristina Castro
Podcast Description
Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.
Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.
You're in the right place if you find that:
- Juggling the business and home life leaves you with organisational paralysis.
- You're tired of reach-outs, social media content, ads, networking with no return.
- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.
- The idea of having more flexibility and freedom feels like a pipedream.
- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.
- You are not certain what you offer is actually worth, how much you should charge.
- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.
-You feel alone in your head, on this journey.
Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurial strategies, mindset shifts, and offer creation, with episodes exploring topics such as overcoming organizational paralysis, differentiating oneself in a noisy online market, and the importance of clarity in defining one's niche and pricing.
Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.
Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.
You’re in the right place if you find that:
– Juggling the business and home life leaves you with organisational paralysis.
– You’re tired of reach-outs, social media content, ads, networking with no return.
– The ‘3 secrets to success’ marketing gurus are starting to all sound the same.
– The idea of having more flexibility and freedom feels like a pipedream.
– You’re finding the online space inauthentic and loud, struggling to differentiate yourself.
– You are not certain what you offer is actually worth, how much you should charge.
– You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.
-You feel alone in your head, on this journey.
Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.
🎙️ Episode 1: The Journey (Foundation Episode 1)
Description
Welcome to the very first episode of Ignite Your Offer! In this honest and heartfelt conversation, co-hosts Angela Tsai and Cristina Castro Reyes peel back the curtain on the personal experiences, cultural influences, and mindset shifts that shaped their journeys into entrepreneurship.
From immigrant roots and family businesses to breaking generational patterns and redefining success, this episode invites you to reflect on your own story. Discover how the struggles and values of our upbringing can shape our offers, fuel our purpose, and ultimately become the foundation of the work we love.
If you’ve ever felt like entrepreneurship wasn’t “meant for you,” this episode is for you.
⏱️ Timestamps
00:00 – Welcome to Ignite Your Offer
01:15 – How childhood shaped our view of business
03:50 – Cristina’s upbringing: garlic bread, music, and failed ventures
07:25 – The fear of being an entrepreneur
10:12 – Why seeing struggle at home shaped Cristina’s beliefs
13:40 – The gap between hard work and business success
16:00 – Angela’s story: generational work ethic & cultural expectations
19:44 – Learning about money and independence early
23:02 – First jobs and the link between self-worth and income
25:10 – Jumping into business: calculated risks and trust
28:00 – Why some risks work and some don’t—and why that’s okay
29:30 – What we believe entrepreneurship really is
31:45 – Finding alignment: Who are you now, and what do you want to offer?
33:20 – Evolving identities, titles, and what they mean to you
35:10 – You don’t need to have it all figured out
36:30 – Thanks for tuning in + next steps
Stay in touch:
Website: https://www.growyourbrandwithimpact.com/
Instagram: https://www.instagram.com/growyourbrandwithimpact
LinkedIn: https://www.linkedin.com/in/angelatsai1/
https://www.linkedin.com/in/cristina-castro-reyes/
About the show:
Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.
Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.
You’re in the right place if you find that:
– Juggling the business and home life leaves you with organisational paralysis.
– You’re tired of reach-outs, social media content, ads, networking with no return.
– The ‘3 secrets to success’ marketing gurus are starting to all sound the same.
– The idea of having more flexibility and freedom feels like a pipedream.
– You’re finding the online space inauthentic and loud, struggling to differentiate yourself.
– You are not certain what you offer is actually worth, how much you should charge.
– You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.
-You feel alone in your head, on this journey.
Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.
Disclaimer
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