Connected Commerce
Connected Commerce
Podcast Description
Connected Commerce is a podcast about what it really takes to grow a modern ecommerce brand. Hosted by Kyle Goldman and Isaiah Ogasawara, we explore how performance, brand, and mindset all connect to drive profitable growth.Twice a month, we sit down with founders, marketers, and operators to unpack the systems, strategies, and philosophies behind standout brands.
Podcast Insights
Content Themes
The podcast delves into various themes including brand building, marketing strategies, and ecommerce performance. For instance, episodes explore topics like community-first branding with Erin Murray from Mad Rabbit, empathetic marketing with Nadia Babar from Wingback, and consumer behavior change with Benjamin de Castro from Gardyn, highlighting innovative approaches in the ecommerce space.
Connected Commerce is a podcast about what it really takes to grow a modern ecommerce brand. Hosted by Kyle Goldman and Isaiah Ogasawara, we explore how performance, brand, and mindset all connect to drive profitable growth.
Twice a month, we sit down with founders, marketers, and operators to unpack the systems, strategies, and philosophies behind standout brands.
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Aviad Eilam, VP of Growth & Strategy at Particle, to unpack what it takes to create demand in a market that doesn't know it needs you. In this case, selling skincare to men who don't buy skincare.
Aviad shares how Particle grew by focusing on older, often-overlooked demographics, why most men are problem unaware, and what makes fear and identity so persuasive in ad creative.
They also explore how Aviad's background in linguistics shapes his approach to marketing, why Particle's team has embraced AI to scale creative testing and content production, and how they're measuring success across Meta, Google, and linear TV.
If you've ever tried to educate a market or persuade skeptics to buy, you'll want to listen to this.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.