“Either that’s the best thing we’ve ever done, or it’s like the dumbest thing.”

Valery Lorenz started Monte Sol three months before she sat down with Deniz — and she still says that out loud. The doubt, the factories, and why founders have to be a little delusional.

Real stories. Real people. Everything in between.

CHAPTERS

00:00 Intro

00:38 Swiss finance, Dubai, and a brand that’s three months old

01:50 “Either the best thing we’ve ever done, or the dumbest”

03:16 Mike’s idea out of nowhere, and the gap on the court

06:24 From venture capitalist to chief designer

08:29 The name, and what “old money” really means

11:45 Selling a feeling, not a t-shirt

16:41 Fabrics, tech packs, and fifteen factories in China

20:39 The hardest part, and what sport taught her about losing millions

28:24 What Monte Sol should feel like to wear

32:44 Social media, attention spans, and Lamborghini

38:38 “You have to be delusional”

GUEST — Valery Lorenz, founder of Monte Sol

Instagram: https://instagram.com/valery_annina

LinkedIn: https://linkedin.com/in/valery-lorenz-858954b7

Monte Sol: https://montesol-official.com

That’s How It Goes with Deniz — honest conversations about the real stories behind

people and their businesses. Not what they achieved, but how they got there.

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