Behind the Campaign
Behind the Campaign
Podcast Description
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Podcast Insights
Content Themes
Explores various marketing campaigns, their ideation processes, objectives, and execution strategies. Notable topics include consumer engagement, psychological influences in advertising, and effective communication methods, with episodes like Chef For Hire detailing how a nutritious meal delivery service evolved its marketing strategy.
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
What does it take to market three major industry events as one? Amie Cangelosi, Marketing Director at the Content Marketing Institute, joins Andi Robinson to explain how the CMI team is promoting Content Marketing World alongside TMRE and Cannes Lions programming in 2026. Amie breaks down how CMI builds different messaging for first-time, lapsed, and returning attendees, why community referrals drive roughly 40 percent of registrations, and how a five-person team balances celebrity keynotes with educational content. She also shares how CMI keeps a long-running conference feeling fresh year after year.
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