What if your customers were also your best investors — and your investors became your most loyal customers? Jason Fishman, CEO of Digital Niche Agency (DNA), has spent years cracking the code on a marketing niche most agencies never touch: digital campaigns that raise capital. In this episode, Jason breaks down how equity crowdfunding marketing actually works, why half of all campaigns fail, and what the top 10% of issuers do differently. He shares the behind-the-scenes story of Avidane Graphene, a campaign that went from slow starts to $5 million raised in 43 days.

If you’re a marketer who wants to think differently about audience strategy, funnel optimization, and what “conversion” can really mean — this one’s for you. Subscribe to Behind the Campaign for more episodes just like this.