Behind the Campaign
Behind the Campaign
Podcast Description
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Podcast Insights
Content Themes
Explores various marketing campaigns, their ideation processes, objectives, and execution strategies. Notable topics include consumer engagement, psychological influences in advertising, and effective communication methods, with episodes like Chef For Hire detailing how a nutritious meal delivery service evolved its marketing strategy.
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
What does it take to get a fidget jewelry brand onto the Paris Fashion Week runway — with no apparel experience and a team of dancers as stylists? In this episode, Andi talks with Tammy Nelson, founder and CEO of CONQUERing, about the brand’s “Facets” campaign and how a goal written in a Wonder Woman journal became one of the most talked-about brand moments for this small business. They cover how Tammy and her team developed the campaign concept, why community was central to every decision, what Tammy would do differently, and why one very specific turtle prototype ended up walking the runway.
For more information about CONQUERing, visit https://myconquering.com/ (use code ANDI10 to save 10% off your order)
For more information about CONQUERing’s Paris Fashion Week looks, visit https://myconquering.com/pages/paris-fashion-week
For more information about Hijinx Marketing, visit https://hijinxmarketing.com/
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