Behind the Campaign
Behind the Campaign
Podcast Description
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Podcast Insights
Content Themes
Explores various marketing campaigns, their ideation processes, objectives, and execution strategies. Notable topics include consumer engagement, psychological influences in advertising, and effective communication methods, with episodes like Chef For Hire detailing how a nutritious meal delivery service evolved its marketing strategy.
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Ever wondered how to brand seven unique restaurant concepts within a single historic location without causing brand fatigue? Join host Andi Robinson as she sits down with Kim Beechner and Victoria Baumle from Embark Marketing to pull back the curtain on the Creamery District campaign in San Antonio. From transforming an old milk factory into a thriving hospitality hub to navigating construction delays and launching niche brands like jazz lounges and chic coffee shops, this episode is a masterclass in integrated marketing. Discover how they balanced individual brand ”vibes” with an overarching district identity through strategic SEO, social media, and authentic storytelling.
For more information on The Creamery District, visit https://www.thecreamerysatx.com/
For more information on Embark Marketing, visit https://www.embark-marketing.com/
Want to see the video version? Check out the Behind the Campaign playlist on YouTube.
For more about Hijinx Marketing, visit our website.
Disclaimer
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