Behind the Campaign
Behind the Campaign
Podcast Description
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Podcast Insights
Content Themes
Explores various marketing campaigns, their ideation processes, objectives, and execution strategies. Notable topics include consumer engagement, psychological influences in advertising, and effective communication methods, with episodes like Chef For Hire detailing how a nutritious meal delivery service evolved its marketing strategy.
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
What does it look like when an artist says goodbye on their own terms?
In this episode of Behind the Campaign, Andi Robinson talks with Darryl Sharp Jr., a senior motion designer who worked on the creative campaign behind Childish Gambino’s final album. From animated Apple Music cover art to the larger film-and-music rollout, Darryl shares how subtle motion design helped tell a bigger story about legacy, apocalypse themes, and artistic closure. They also discuss experiential marketing, creative direction in music, and how AI fits into modern design workflows.
To watch the trailer for Bando Stone & The New World, visit https://youtu.be/V44EenldJQs?si=BxMdIF9cPoLIa0qZ
For see Darryl's work, visit https://www.darrylsharp.com/works/grid-view
Want to see the video version? Check out the Behind the Campaign playlist on YouTube.
For more about Hijinx Marketing, visit our website.
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