Behind the Campaign
Behind the Campaign
Podcast Description
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Podcast Insights
Content Themes
Explores various marketing campaigns, their ideation processes, objectives, and execution strategies. Notable topics include consumer engagement, psychological influences in advertising, and effective communication methods, with episodes like Chef For Hire detailing how a nutritious meal delivery service evolved its marketing strategy.
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
What happens when a brand turns spreadsheets into choreography? In this episode, Carl Ronander, VP of Marketing at Funnel, joins host Andi Robinson to share how the “Make Data Dance” campaign transformed the way marketers think about data. From redefining Funnel’s brand story to connecting emotional storytelling with analytics, Carl explains how the team balanced creativity and performance—and cut acquisition costs in half along the way. If you’ve ever wished data felt a little more inspiring, this conversation will get you moving.
Learn more about Funnel at funnel.io
Want to see the video version? Check out the Behind the Campaign playlist on YouTube.
For more about Hijinx Marketing, visit our website.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.