My .4 Cents
My .4 Cents
Podcast Description
This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about! To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast focuses on various aspects of music marketing and the music industry, with examples including discussions on the effectiveness of Meta ads for musicians, the importance of building a loyal fan base, and the role of storytelling and community engagement in an artist's success.
This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what’s changed in music marketing and the music business, as well as what’s currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.
Hosts Matt Bacon, Jesse Caden, and Andrew Southworth dive into the challenges modern musicians face with streaming platforms, specifically addressing the controversial removal of artist Karra’s album from Spotify due to alleged artificial streaming. They analyze her claim of spending $100,000 on an album that earned only $1,200 from streaming, highlighting the lack of a marketing budget and broader issues among self-serve distribution platforms. The conversation further explores the broader digital music landscape, the frustrating absence of effective customer service from major distributors, and the importance of building dedicated fan communities. Later in the episode, special guest Ryan Shuck (known for his work with Orgy, Dead by Sunrise, and Julian-K) joins the podcast to discuss his band’s innovative crowdfunding strategy, the importance of fan relationships, scarcity marketing, and direct-to-fan engagement through platforms like Shopify and Patreon. The episode wraps with reflections on shifts in the industry, artist sustainability, and critiques of viral reactions to music industry news.
Follow Andrew Southworth
@andrew.southworth
https://www.youtube.com/andrewsouthworth
Follow Jesse Cannon
@jessecannon
jessecannon.com
Follow Dustin Boyer
@dustintheindustryplant
Follow MattBacon
@bacons.bits
Hosted on Acast. See acast.com/privacy for more information.
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