My .4 Cents
My .4 Cents
Podcast Description
This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about! To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast focuses on various aspects of music marketing and the music industry, with examples including discussions on the effectiveness of Meta ads for musicians, the importance of building a loyal fan base, and the role of storytelling and community engagement in an artist's success.

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what’s changed in music marketing and the music business, as well as what’s currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.
Matt Bacon, Jesse Cannon, Andrew Southworth, and Dustin Boyer delve into a variety of topics surrounding the music industry, particularly focusing on innovations at Spotify and the integration of AI in marketing and music production. They discuss Spotify’s new features like listening activity and the controversial “about the song” feature, which pulls third-party data to enhance song information. The episode also features an interview with Howard Bullows, an AI marketing professional and independent artist, who shares insights into how AI is revolutionizing the music creation process. Howard highlights the impact and ethics of AI tools in both the marketing and content creation arenas, giving listeners a glimpse into the future of music production. The hosts ponder on ageism in the music industry, discussing how age can influence a musician’s career trajectory but emphasizing the potential for success at any age, especially with today’s digital reach. They encourage musicians of all demographics to persevere despite the industry’s often narrow standards and discuss how the rise of platforms like TikTok has democratized music discovery. Overall, the episode offers a comprehensive view of current trends and challenges in the music scene, imbued with a forward-looking perspective on technology’s role in the arts.
Follow Andrew Southworth
@andrew.southworth
https://www.youtube.com/andrewsouthworth
Follow Jesse Cannon
@jessecannon
jessecannon.com
Follow Dustin Boyer
@dustintheindustryplant
Follow MattBacon
@bacons.bits
Hosted on Acast. See acast.com/privacy for more information.

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