The Political Marketing Podcast
The Political Marketing Podcast
Podcast Description
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast delves into various themes including election strategies, the impact of populism on political communication, and the analysis of historical political marketing efforts. For example, episodes cover Labour’s Shadow Communications Agency and the challenges of engaging voters today. The discussions emphasize key areas such as voter concerns, the cooperation among anti-populist factions, and the effectiveness of messaging that resonates with everyday issues.
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
How do you modernise a movement that can feel rooted in another era? In this episode, Benedict Pringle speaks to Declan Seachoy, Head of Social Media and Audience Growth at the TUC, about how the trade union movement is reinventing itself for the digital age.
Declan shares how the TUC reaches younger workers who don’t always know what a union is, what it takes to make collective action feel relevant on TikTok and Instagram, and why storytelling beats slogans when it comes to recruitment.
He also reflects on lessons learned from his time at Momentum and the Labour Party’s digital team, the importance of taking the right creative risks, and how unions can speak credibly to audiences now flirting with Reform UK.
From viral campaigns about pay rises and workers’ rights to shaping the national conversation around work, this episode explores what it means to organise — and win attention — in 2025.
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.