In this episode of our B2B marketing podcast. David Fabbri, CSO at LoSasso, sits down with Jake Weiss, Director of Creative and Brand Management at Miller Electric, to explore how leading B2B brands build trust, inspire belief, and create passionate customers. 

They discuss customer-backed innovation, authentic brand storytelling, post-purchase loyalty, and why empathy is the hardest (and most valuable) tool in a marketer’s toolkit.

If you’re building a B2B brand in manufacturing, industrial, or complex sales environments, this conversation offers practical insights you can apply now. 

Tune in for more insights on modern B2B marketing strategies.

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