There’s a moment when curiosity wins—when someone stops performing the role they think they’re supposed to play and starts following what actually interests them. A path that began with teaching history, then jazz, then music copyrights, each shift guided not by ambition but by listening. By asking the right questions. By refusing to treat a conversation like a checkbox.

Matthew Rubin leads business development at Fovea IP, a trademark solutions company operating across 196 jurisdictions worldwide. But the real work—the intangible work that gives Intangify its name—isn’t about selling tools. It’s about understanding why a brand owner should care about invisible fences, about the difference between what you can find for free and what you actually need to know before you launch. On this episode, discover how education, partnership, and genuine follow-up become the architecture of sustainable business development.

Host Matthew D. Asbell brings his own musician’s ear to this conversation—two people who understand that alignment, harmony, and active listening aren’t metaphors borrowed from music, but the foundation of real work. Asbell has watched Rubin show up to law classes year after year, teaching intellectual property out of genuine curiosity about what his students will discover, expecting nothing but the chance to be part of their education.

About the Guest: Matthew Rubin is Director of Business Development at Fovea IP, a global trademark solutions provider. With expertise spanning intellectual property strategy, brand protection, and business development across nearly 200 jurisdictions, Rubin brings a educator’s mindset to complex trademark and IP challenges. His approach blends strategic thinking with a commitment to genuine partnership and long-term client success.