Intangify
Intangify
Podcast Description
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Podcast Insights
Content Themes
The podcast explores various content themes, particularly around intellectual property, technology, marketing, and intangible assets. Specific episodes include discussions on the state of creativity and storytelling, the impact of generative AI on businesses, and the crucial role of health in entrepreneurship, demonstrating a wide-ranging examination of how these themes affect modern business practices.
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews?
In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie.
What began as a one-year Facebook tribute on the day Bowie died has evolved into a years-long exercise in curiosity, connection, and the pure passion of creation. John shares how writing every day reshaped how he sees the world, what he’s learned from Bowie’s collaborators, and why doing something for love—not money—is its own form of mastery.
In this episode, you’ll hear:
•How a spontaneous social-media tribute became a global Bowie blog and YouTube interview series
•The mental-health and creative benefits of pursuing passion projects with no commercial goal
•Why process—and persistence—can matter more than purpose
•The lessons Bowie’s art holds about context, evolution, and contradiction
•How curiosity fuels deep research and meaningful interviews—from philosophers to physicists to musicians
•Why John believes recording these conversations contributes to Bowie’s cultural history
•How passion projects mirror public service: leaving things better than you found them
🔗 Explore John’s work: MaggioreOnBowie.com
▶️ Watch his weekly interviews: Maggiore on Bowie on YouTube
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell
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