Intangify
Intangify
Podcast Description
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Podcast Insights
Content Themes
The podcast explores various content themes, particularly around intellectual property, technology, marketing, and intangible assets. Specific episodes include discussions on the state of creativity and storytelling, the impact of generative AI on businesses, and the crucial role of health in entrepreneurship, demonstrating a wide-ranging examination of how these themes affect modern business practices.
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
What if selling didn't have to feel so…salesy?
In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experience spanning SaaS, investment banking, and small business coaching, Scott shares the surprising truth that everyone is in sales, whether they realize it or not — and it doesn’t have to compromise authenticity.
Matthew, an IP attorney by trade, opens up about his own resistance to selling, teeing up an engaging conversation about automation vs. humanity, the evolving nature of go-to-market strategies, and why clarity around your Ideal Customer Profile (ICP) can unlock major growth.
Whether you're a solo founder, a service provider, or simply someone who cringes at the word “sales,” this conversation will reframe how you think about revenue, relationships, and the systems that support both.
In this episode:
- Why every business owner is in sales — and how to embrace it
- Demystifying the “Go-To-Market Engine” and what it looks like today
- How to balance data-driven systems with real human connection
- Reframing “pipeline” as an act of service, not spam
- Why most small business owners are stuck being their own head of sales
- Scott’s 4-part framework for diagnosing sales roadblocks
- The power of knowing your ICP — and how to identify it
- Letting go of clients that don’t align with your future
Take Scott’s Go-To-Market Fit Check at salesscalers.com and get a personalized review in just 25 minutes. You can also follow Scott on LinkedIn or explore more sales strategy tips through his online content.
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell
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