On Site
On Site
Podcast Description
Welcome to ON SITE—the weekly contractor check-in powered by the Elite Builder Society. Hosted by the #1 contractor coach in North America, this podcast brings real stories, real strategies, and real conversations straight from the job site to your ears.
Each week, we sit down with top educators, service providers, and working contractors to unpack the tools, tactics, and lessons that are shaping the construction industry today. From project wins to problem-solving, AI tools to team dynamics, this is where builders come to stay sharp and stay connected.
Whether you’re already part of the Elite Builder Society or just tuning in to level up, ON SITE is your go-to space to hear what’s working in the field and how to apply it to your own business.
No bullshit. No gimmicks. Just valuable insight you can use right now.
Podcast Insights
Content Themes
The podcast focuses on themes such as digital marketing strategies, systematic growth in construction businesses, and the importance of community within the industry, with episodes exploring topics like the impact of AI on marketing and personal stories of transformation among contractor professionals.
Welcome to ON SITE—the weekly contractor check-in powered by the Elite Builder Society. Hosted by the #1 contractor coach in North America, this podcast brings real stories, real strategies, and real conversations straight from the job site to your ears.
Each week, we sit down with top educators, service providers, and working contractors to unpack the tools, tactics, and lessons that are shaping the construction industry today. From project wins to problem-solving, AI tools to team dynamics, this is where builders come to stay sharp and stay connected.
Whether you’re already part of the Elite Builder Society or just tuning in to level up, ON SITE is your go-to space to hear what’s working in the field and how to apply it to your own business.
No bullshit. No gimmicks. Just valuable insight you can use right now.
In this episode of the Onsite podcast, host Brandon Fuchs welcomes Michael Bernoff, founder of the Human Connection Institute. The conversation explores the critical role of communication and influence in the contracting and construction industries. Michael shares valuable insights on how contractors can better manage client expectations, handle pricing objections, and build stronger client relationships. He emphasizes the significance of using the right language and understanding client psychology to deliver exceptional service. Michael also shares personal stories and practical tips from his experience, making this episode a must-listen for professionals looking to elevate their business practices.
Chapters
- 00:00 Welcome to the Onsite Podcast
- 00:19 Introducing Michael Bernoff
- 00:33 The Human Connection Institute
- 01:03 Diving into Communication and Influence
- 03:19 Understanding Client Objections
- 04:22 Role-Playing Client Conversations
- 07:23 The Importance of Honest Communication
- 09:57 Dealing with Multiple Quotes and Number Fixation
- 12:59 Winning Clients with Truth and Value
- 18:25 The Importance of Pushback in Building Projects
- 19:39 Meet Michael: Family and Business Background
- 21:16 Venturing into Online Coaching
- 25:36 Michael’s Current Projects and Challenges
- 27:54 Phases of Building and Managing Expectations
- 31:07 Final Thoughts and Contact Information
- 35:03 Conclusion and Podcast Wrap-Up
Connect with Michael Bernoff
Website: https://michaelbernoff.com/
Instagram: https://www.instagram.com/michael_bernoff/
Buy his book “Average Sucks”:
https://averagesucks.myshopify.com/products/average-sucks-book-tee
Connect with Brandon Fuchs
Instagram: www.instagram.com/the_contractorcoach
Join the Elite Builder Society
Website: https://ebsworks.com/
Disclaimer
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