She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing
She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing
Podcast Description
She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough but should. Hosted by Saarika Chotai, each episode dives into the real, unfiltered experiences of women driving growth, closing deals, and challenging outdated norms in B2B. From imposter syndrome to leadership breakthroughs, it’s smart, honest, and overdue.
Podcast Insights
Content Themes
The podcast centers around themes of gender dynamics in sales, personal growth, and leadership challenges faced by women in the corporate world. It covers topics such as overcoming imposter syndrome, the importance of resilience, and navigating power dynamics, with episodes featuring specific discussions on subjects like the journey from data entry to VP and the significance of empathy in leadership.
She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough but should. Hosted by Saarika Chotai, each episode dives into the real, unfiltered experiences of women driving growth, closing deals, and challenging outdated norms in B2B. From imposter syndrome to leadership breakthroughs, it’s smart, honest, and overdue.
What does it mean to lead marketing in one of the world’s most influential B2B platforms and still feel empowered to experiment, move fast, and be “scrappy”?
In this episode, Danielle Zikman, Director of Marketing for LinkedIn Talent Solutions, joins us to talk about what it takes to thrive in a global, matrixed organisation while keeping creativity and agility at the centre.
She shares her journey from bartending to leading marketing across Australia, Asia, and Japan, and why she believes AI is the great equaliser for women in business. We explore the evolving relationship between sales and marketing, how to measure commercial impact from brand initiatives, and what modern leadership looks like when empathy and curiosity lead the way.
Listen in if you’re curious about:
How AI is transforming marketing and sales collaboration
Building trust and alignment across global teams
Why “scrappy” decision-making is a strategic advantage
Measuring true ROI from events and brand activations
Navigating leadership in male-dominated industries
How to career-proof yourself in the age of AI
Mentoring the next generation of women in B2B
If you’ve ever wondered how to succeed in B2B without losing your human edge, Danielle’s story will inspire you to embrace change, lead with empathy, and find your own superpower.
Episode Highlights:
(00:00) Danielle’s role and career journey
(24:01) Women in leadership and AI’s impact
(31:24) Overcoming imposter syndrome
(34:09) The complexity of go-to-market strategies
(39:21) Leveraging AI in marketing and sales
Connect with Danielle:
https://www.linkedin.com/in/daniellezikman/
Connect with Me: https://www.linkedin.com/in/shesellsb2b/https://www.theuntappedspace.com/
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