Between the Rows
Between the Rows
Podcast Description
Between the Rows is BeeHero’s official podcast — a thought leadership platform exploring the intersections of pollination, agriculture, sustainability, innovation, and the human stories behind it all.Each month (or twice monthly), the podcast will feature short-form, in-person conversations (15–20 minutes) with a wide variety of guests: growers, beekeepers, researchers, investors, technologists, policymakers, and other key voices shaping the future of agriculture.The goal is to elevate dialogue across disciplines while remaining grounded in the field — literally and figuratively — and to position BeeHero at the center of conversations that matter for the agtech ecosystem and beyond.
Podcast Insights
Content Themes
The podcast covers the intersections of pollination, agriculture, sustainability, and innovation, with episodes featuring discussions on current issues such as bee health, grower-beekeeper relationships, climate pressures on crops, and technology's role in modern farming, exemplified by the debut episode with Mel Machado discussing the future of agriculture.
Between the Rows is BeeHero’s official podcast — a thought leadership platform exploring the intersections of pollination, agriculture, sustainability, innovation, and the human stories behind it all.
Each month (or twice monthly), the podcast will feature short-form, in-person conversations (15–20 minutes) with a wide variety of guests: growers, beekeepers, researchers, investors, technologists, policymakers, and other key voices shaping the future of agriculture.
The goal is to elevate dialogue across disciplines while remaining grounded in the field — literally and figuratively — and to position BeeHero at the center of conversations that matter for the agtech ecosystem and beyond.
In this episode of Between the Rows, Itai Kanot sits down with Walt Duflock, Senior Vice President of Innovation at Western Growers.
Walt works at the intersection of growers, automation, and agtech — helping bridge the gap between innovation and real-world farming. Together, they explore what’s actually driving decisions on the farm today, from labor and water challenges to the growing pressure to adopt new technologies.
The conversation dives into the current state of the agtech ecosystem, including the sharp drop in investment from $53B in 2021 to around $10B in 2025, and what that reset means for startups, investors, and growers alike.
They also unpack why so many technologies struggle to scale, what it really takes to earn grower trust, and how biology, weather, and in-season decision-making continue to challenge even the most advanced solutions.
This is a grounded look at where agtech stands today — and what it will take to build solutions that truly work in the field.
Disclaimer
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