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What if the traits you once hid became the reason you win? We sit down with Satu, a Finnish client partner in a leading media house, to unpack how dyslexic thinking can power a modern sales career—from door‑to‑door grit to orchestrating complex, multi‑channel campaigns. The throughline is human connection: active listening, careful observation, and small signals that build outsized trust.

Satu shares how remembering a client’s favourite pizza or wearing their brand colour to a pitch isn’t a gimmick; it is proof of care. That attention pairs with solid sales craft—tracking activity, aligning with client KPIs, and shaping solutions that make business sense. She opens up about shame and confidence, describing how Finland’s culture has grown more open, and why naming differences at work frees people to use their strengths. The result is sales that feel personal, measurable and resilient.

We also explore the role of AI in media sales. For Satu, AI is a generous sparring partner: it tidies drafts, clarifies ideas and speeds analysis while leaving empathy, context and ethics to the human in the room. Together we look at campaigns across music, festivals, audio and TV, where sound and story create native brand moments. Expect practical takeaways on discovery questions, balancing numbers with nuance, and designing partnerships that fit both brand values and real audience behaviour.

If you’re a seller, marketer or leader curious about how neurodiversity and AI can raise the bar for client relationships, this conversation offers a clear, hopeful playbook. Subscribe, share with a colleague who needs the boost, and leave a review to tell us what detail you’ll start using today.