The Scale Up Project

The Scale Up Project
Podcast Description
The podcast built specifically for construction, home-improvement and contractor business owners ready to take their business to the next level. Hosted by Charlie Bramble, Founder & CEO of Rainmaker Remodel—a full-stack performance growth agency —each episode delivers real-talk insights and unconventional (but proven) strategies to help you grow smarter, faster, and stronger. From marketing tactics to system automations, lead gen, sales strategies, and streamlined operations, it’s all here—practical, powerful, and built for the way contractors and construction businesses actually work.
Podcast Insights
Content Themes
Focuses on practical growth strategies for contractors and construction businesses, covering topics such as marketing tactics, system automation, lead generation, sales strategies, and operational efficiency. Episodes include discussions like scaling techniques showcased in interviews with industry leaders, and the integration of AI in construction, alongside valuable case studies like the evolution of Isaiah Industries.

The podcast built specifically for construction, home-improvement and contractor business owners ready to take their business to the next level. Hosted by Charlie Bramble, Founder & CEO of Rainmaker Remodel—a full-stack performance growth agency —each episode delivers real-talk insights and unconventional (but proven) strategies to help you grow smarter, faster, and stronger. From marketing tactics to system automations, lead gen, sales strategies, and streamlined operations, it’s all here—practical, powerful, and built for the way contractors and construction businesses actually work.
In today’s episode, Charlie sits down with Russ Stephens, the co-founder of the Association of Professional Builders, an Amazon best-selling author, and one of the world’s leading voices on how contractors scale. Through APB, he’s coached thousands of builders across five countries and produced the industry’s most definitive annual report.
Russ shares the data-driven strategies APB has uncovered from working with thousands of contractors worldwide, including:
- The exact percentage of revenue every builder should allocate to marketing
- How to create a sales process that stops leads from slipping through the cracks
- The shift from “builder” to “design & construct” that changes everything
- Why specialization and niche positioning are the keys to higher margins
This conversation is a masterclass in marketing, brand, and operations for builders who want to scale.
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Russ’s links:
Association of Professional Builders
Professional Builders Secrets Book
Professional Builders Secrets Podcast
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Charlie’s links:

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