It's a Journey – a sustainable travel podcast
It's a Journey - a sustainable travel podcast
Podcast Description
In conversation with expert guests, Richard Hammond and Holly Tuppen draw on their years of experience in sustainable travel media to tackle the thorny issues and provide practical insights for a more responsible industry. Sponsored by Lemongrass.
Podcast Insights
Content Themes
The podcast focuses on crucial conversations around responsible travel practices, consumer trust in sustainability messages, and marketing insights from various sectors. For instance, Episode 1 titled 'Don't mention the S word' discusses the effectiveness of communicating sustainability initiatives, drawing on insights from industry experts and consumer research to inform the travel industry's approach.
In conversation with expert guests, Richard Hammond and Holly Tuppen draw on their years of experience in sustainable travel media to tackle the thorny issues and provide practical insights for a more responsible industry. Sponsored by Lemongrass.
Episode 5: Community tourism. What does good community tourism look like and can we measure its benefits?
Sponsored by Lemongrass
Holly and Richard discuss the benefits of community tourism and how to measure it, with guests Manisha Pande, Founder and Managing Director of Village Way and Kelly Galaski, Senior Director, Operations & Head of Impact at Planeterra.
In this episode, we unpack:
- Why some models work better than others
- How to put systems in place to avoid the dangers of tourism in rural areas
- How to create impact through community rather than for community
- How to establish a constant dialogue to keep generating positive impact for a community
- How to create an impact measurement and monitoring and evaluation tool
- How to monitor the impact of community tourism on an entire village or community
- How to create replicable community tourism structures
- Why community run and operated tourism can lead to a better guest experience
- The importance of communities not becoming over reliant on tourism, and how to prevent this happening
- The less expected benefits of community tourism
“The success lies in giving the communities collaborative ownership over what they are creating and offering to guests.” Manisha Pande
“We did our homework in what would have the best impact and we chose a model that works with an entire village rather than set up homestays.” Manisha Pande
“We’ve moved away from the term community-based tourism.” (listen in to find out why) Kelly Galaski
“What we’ve created is an impact measuring tool as well as a monitoring and evaluation tool for our team.” Kelly Galaski
Find out more about our guests in this episode:
Manisha Pande, Founder and Managing Director of Village Ways
Kelly Galaski, Senior Director, Operations & Head of Impact at Planeterra
Show notes:
Village Ways’ anniversary special 'Kumaon Itinerary', which is available to book from October 2025
Another new Village Ways holiday in Chhattisgarh and Madhya Pradesh called ‘Forests and Fables'
Planeterra and Iberostar partnership
Planeterra’s work with IUCN in Protected Areas
An example of Planeterra’s work in urban areas
Follow for more:
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It’s a Journey is a brand new podcast series hosted by Richard Hammond, Publishing Director of Green Traveller Media and Holly Tuppen, sustainable travel writer and expert. Sponsored by Lemongrass, the first five episodes tackle the uncomfortable, complex, and often overlooked questions facing the travel industry as it strives to have a better impact on people and places.
Thanks for listening! Please submit any questions or comments to [email protected]
Get in touch about opportunities at itsajourney.fm
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