The Luminist Podcast
The Luminist Podcast
Podcast Description
Your Power, Your Reality. The Luminist Podcast features incredible guests who’ve mastered the law of cause and effect.
Podcast Insights
Content Themes
The podcast explores themes of personal development, self-awareness, and the law of cause and effect, with episodes delving into areas such as culinary success stories with Iron Chef Mark Tarbell, relationship insights with Tiana Zhang, and transformative life designs with Jon Butcher, highlighting how mindset influences various aspects of life.

How do people really transform their lives? Let’s find out.
Hosted by Justin Butcher. New episodes weekly.
Justin and Cameron Herold dive into why most companies don’t fail because of bad strategy—they fail because no one knows where they’re going.
He introduces the Vivid Vision concept, which he learned from an Olympic coach 28 years ago. This revolutionary tool helps entrepreneurs create detailed three-year visions for their companies and their lives.
Cameron also discusses why it's easier to be successful in business than in relationships (you have control at work but not when your four-year-old screams at you for ”saying hi wrong”), the importance of not taking yourself so seriously, and how he massively burned out in his 20s and 30s, being obsessed with only building businesses.
Timestamps:
00:00 – Why companies fail: no one knows where they’re going
01:11 – The three Vivid Vision documents: company, marriage, and personal life
04:41 – Seven-year-old Cameron negotiating coat hanger deals with dry cleaners
08:13 – Entrepreneurial DNA: why ADD is a superpower, not a disorder
14:28 – Why saying ”business is my hobby” makes you dull and lopsided
18:35 – How Cameron could retire tomorrow with his bucket list and hobbies
25:40 – The Vivid Vision concept: a three-year, detailed roadmap for your company
32:15 – Why couples grow apart without a shared vision for their marriage
36:50 – Creating decision-making frameworks that align with your vision
41:50 – BHAG, Vivid Vision, one-year plan, and quarterly rocks—reverse engineering success
42:03 – What to do when you don't know what you want
43:29 – How Vivid Vision prevents burnout and creates lasting motivation
44:52 – The Sagrada Familia story: three men making bricks, only one inspired
45:56 – Cameron's advice to his younger self: don't take yourself so seriously
Quote from Cameron Herold:”If you don't know where you're going, any road will take you there.”
Cameron Herold's books:”Vivid Vision” – https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X”
Double Double: How to Double Your Revenue and Profit in 3 Years or Less”
Cameron Herold's socials and resources:
Website: https://cameronherold.com
LinkedIn: https://www.linkedin.com/in/cameronherold
Instagram: https://www.instagram.com/cameron_herold_cooalliance/
Twitter/X: https://x.com/cameronherold
COO Alliance: https://cooalliance.com
Second in Command Podcast: Available on all podcast platforms
Follow The Luminist Podcast on social media for more updates and behind-the-scenes content:
Instagram: https://www.instagram.com/lifetransformationpodcast
TikTok: https://www.tiktok.com/@lifetransformationpod
Facebook: https://www.facebook.com/lifetransformationpodcast

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