eTail Unplugged
eTail Unplugged
Podcast Description
In a world with so much digital noise, you deserve a podcast that cuts through the retail fluff. Cue: eTail Unplugged. The creators of eTailTM bring you exclusive, behind-the-scenes conversations with the people doing the work in eCommerce and retail. Each episode will dive into industry trends, innovative strategies, and most important, actionable takeaways that will help you stay ahead of the curve in this fast-paced retail landscape. We're defining the future of retail, one episode at a time.
Podcast Insights
Content Themes
The podcast covers a wide range of topics pertinent to eCommerce and retail, including digital transformation, innovative marketing strategies, and customer engagement. Specific episodes highlight themes such as gamification in loyalty programs, advanced marketing analytics, and the impact of AI on retail, including conversations with leaders from brands like McDonald's, IKEA, and Office Depot.
eTail Off The Record brings you behind-the-scenes conversations with the people shaping the future of eCommerce and retail. Brought to you by the team behind eTail, this podcast extends the year-round ecosystem designed to fuel your growth—wherever and whenever you need it.
Golf brands aren’t supposed to look like this and that’s exactly the point.
In this episode of eTail Off The Record, we sit down with Alex Vailas, Head of Brand at Bad Birdie, to unpack how she’s rewriting the playbook on what a golf brand can be.
Alex shares how an unconventional path from fashion blogging and becoming a million‑follower Pinterest creator to agency creative director and now brand leader—shapes the way she tells stories, builds community, and leads modern brands. She breaks down how Bad Birdie is making golf more fun and accessible for women, Gen Z, and Gen Alpha, while still staying credible with core golfers.
You’ll also hear how she’s thinking about AI, trust, and challenger brands in 2026—and what it really takes to build a bold, community‑driven brand today.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.