eTail Unplugged
eTail Unplugged
Podcast Description
In a world with so much digital noise, you deserve a podcast that cuts through the retail fluff. Cue: eTail Unplugged. The creators of eTailTM bring you exclusive, behind-the-scenes conversations with the people doing the work in eCommerce and retail. Each episode will dive into industry trends, innovative strategies, and most important, actionable takeaways that will help you stay ahead of the curve in this fast-paced retail landscape. We're defining the future of retail, one episode at a time.
Podcast Insights
Content Themes
The podcast covers a wide range of topics pertinent to eCommerce and retail, including digital transformation, innovative marketing strategies, and customer engagement. Specific episodes highlight themes such as gamification in loyalty programs, advanced marketing analytics, and the impact of AI on retail, including conversations with leaders from brands like McDonald's, IKEA, and Office Depot.
In a world with so much digital noise, you deserve a podcast that cuts through the retail fluff. Cue: eTail Unplugged. The creators of eTailTM bring you exclusive, behind-the-scenes conversations with the people doing the work in eCommerce and retail. Each episode will dive into industry trends, innovative strategies, and most important, actionable takeaways that will help you stay ahead of the curve in this fast-paced retail landscape. We’re defining the future of retail, one episode at a time.
In this episode of eTail Unplugged, we sit down with David Smadja, the former Chief Marketing Officer of McDonald's Switzerland and a passionate advocate for digital transformation and brand building. David shares his journey from digital agency beginnings to leading marketing innovation at global giants like Nestlé and McDonald's, offering a masterclass in evolving loyalty programs from simple rewards to meaningful, experience-driven communities. Discover how McDonald’s Switzerland leveraged mobile apps for actionable customer insights and how gamification can turn loyalty programs into engaging, data-rich platforms. You can find David on his new podcast: NeCXt: when Strategy meets Technology.
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