Growth Department
Growth Department
Podcast Description
Welcome to Growth Department, the business podcast for founders, small business owners, and growth-minded leaders who want real answers to the question, "How do I grow my business?"Each week, host Chelsey Reynolds talks with experienced operators, executives, and entrepreneurs who share what actually worked (and what flopped) as they built their companies. We cover everything from how to find customers, scale operations, and lead with impact to how personal growth shows up in professional success.If you're tired of recycled advice, influencer hype, and growth hacks that don’t work in the real world, you’re in the right place. Expect honest conversations, battle-tested strategies, and the mindset shifts you need to scale smart and stay sane.
Podcast Insights
Content Themes
The podcast focuses on actionable business growth strategies, personal development, and real-life entrepreneurial experiences, with episodes covering topics such as navigating startup challenges, effective sales techniques, and overcoming layoffs through entrepreneurship.
Growth Department is a business podcast for founders and business leaders who are actively building and want to keep learning as they grow.
Each week, host Chelsey Reynolds talks with operators, executives, and entrepreneurs about how real businesses are built and scaled. These conversations focus on the decisions, tradeoffs, and systems that shape growth over time.
You’ll hear practical insight on finding customers, building teams, scaling operations, and leading well, alongside honest discussions about how personal growth shows up in professional work.
Growth Department slows the conversation down so you can go further, faster.
This week's episode: cool people doing cool shit at cool companies.
Chelsey sits down with Jillian Als, CMO at Leadfeeder, where she runs brand, demand, and revenue at a global scale. After nearly 20 years in B2B SaaS, Jillian has done the demand gen CMO playbook and is now leaning hard into brand as the moat.
Jillian breaks down how she rebranded Dealfront back to Leadfeeder in 90 days, why brand is the most underrated unlock in an AI-disrupted GTM world, and how to make in-person marketing pencil out even when your average deal size is small.
In this episode, Jillian covers:
- Why brand is the new moat (and why the demand gen CMO era is shifting)
- How she pulled off a full rebrand in 90 days with a remote team
- The narrative work that has to happen before the visual identity does
- Why marketers smell BS faster than any other audience
- How to make in-person marketing work on a transactional, lower ACV business
- How to build a business case for IRL budget when you have zero to start
- The ”warm bound” play replacing spray and pray outbound
- Where AI is actually unlocking creativity (and where it's just hype)
Such a fun listen with one of the sharpest marketing voices in B2B SaaS.
Follow Jillian on LinkedIn and check out Leadfeeder.
LinkedIn: https://www.linkedin.com/in/jillianals/
Leadfeeder: https://www.leadfeeder.com/
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Growth Department slows the conversation down so founders and business leaders can go further, faster.
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Disclaimer
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