Growth Department
Growth Department
Podcast Description
Welcome to Growth Department, the business podcast for founders, small business owners, and growth-minded leaders who want real answers to the question, "How do I grow my business?"Each week, host Chelsey Reynolds talks with experienced operators, executives, and entrepreneurs who share what actually worked (and what flopped) as they built their companies. We cover everything from how to find customers, scale operations, and lead with impact to how personal growth shows up in professional success.If you're tired of recycled advice, influencer hype, and growth hacks that don’t work in the real world, you’re in the right place. Expect honest conversations, battle-tested strategies, and the mindset shifts you need to scale smart and stay sane.
Podcast Insights
Content Themes
The podcast focuses on actionable business growth strategies, personal development, and real-life entrepreneurial experiences, with episodes covering topics such as navigating startup challenges, effective sales techniques, and overcoming layoffs through entrepreneurship.
Growth Department is a business podcast for founders and business leaders who are actively building and want to keep learning as they grow.
Each week, host Chelsey Reynolds talks with operators, executives, and entrepreneurs about how real businesses are built and scaled. These conversations focus on the decisions, tradeoffs, and systems that shape growth over time.
You’ll hear practical insight on finding customers, building teams, scaling operations, and leading well, alongside honest discussions about how personal growth shows up in professional work.
Growth Department slows the conversation down so you can go further, faster.
In this episode of the Growth Department podcast, Chelsey sits down with Jennie Malafarina, founder of Virago Marketing and 12-year B2B marketing executive, to talk about what's actually working in AI-powered demand generation, pipeline growth, and go-to-market strategy for SaaS and tech companies right now.
Jennie breaks down her full AI stack: ChatGPT for brainstorming, Claude for writing, Perplexity for research, and Grok for social signal. Then she goes deeper into the agentic systems she's built using Claude Code, Claude Cowork, N8N, Apify, Apollo, and HubSpot to automate LinkedIn outreach, web scraping, ICP enrichment, and SEO optimization at scale. She also introduces Cami, her upcoming AI marketing manager product.
But AI is only half the conversation. Jennie also unpacks why in-person events, trade show strategy, and community building drive more pipeline than ever, how she built Freight Movement into a lead generation community for logistics, and why her WILMA (Women in Logistics Marketing Alliance) group runs on abundance, not competition.
What you'll learn in this episode:
- How to build agentic AI workflows without knowing how to code
- Why vibe coding ROI calculators, interactive apps, and lead magnets is replacing traditional content marketing
- The LinkedIn automation tool Jennie uses to find high-intent B2B prospects (Goji Berry)
- How deep fakes, spoofed emails, and AI-powered scams are changing B2B cybersecurity
- Why cold email deliverability and outbound are getting harder, and what to do about it
- The real ROI of trade shows, satellite events, and experiential marketing
- How to measure pipeline impact from community-driven brand awareness events
- What 88% of buyers not being in-market means for your demand gen strategy
- Why B2B content marketing is shifting from blogs and white papers to virtual experiences
If you're a B2B marketer, founder, demand gen leader, or one-person marketing team trying to scale without sounding like AI slop, this episode is packed with tactical plays you can run this week.
Connect with Jennie at Virago Marketing, find her on LinkedIn, and learn more about Freight Movement and WILMA.
Virago Marketing: https://viragomarketing.com/
Jennie's LinkedIn: https://www.linkedin.com/in/jennie-malafarina/
FR8 Marketing Gurus Podcast: https://viragomarketing.com/fr8-marketing-gurus-podcast/
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Growth Department slows the conversation down so founders and business leaders can go further, faster.
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