For 10 years, Lloyd Lobo told his wife the same thing: ”I'm retiring at 40.” She thought he was delusional. He'd already burned through $6M on failed ventures.

But Lloyd understood something about neuroscience: when you repeat something in present tense obsessively, your brain rewires to spot the opportunities that make it real.

In 2020, the wire hit his account. Week of his 40th birthday. Exactly as predicted. He'd built Boast AI to $10M ARR with $0 spent on ads. Community replaced his entire marketing budget.

Then 2 weeks later, he was in the ICU unable to breathe.

In this episode, Lloyd shares the unfiltered story of building, exiting, and nearly dying:

• The manifestation neuroscience that actually worked (not vision boards)
• How pizza nights scaled to $10M ARR with zero ad spend
• The Wizard of Oz MVP strategy that beat KPMG
• Why their first conference literally caught fire
• The brutal health cost of success nobody warns you about
• How his wife rebuilt him from ICU to Ironman fitness

I'd love to say this is a highlight reel but it's not. Lloyd talks about being absent at all 3 of his kids' births, the minority shareholder trap after selling majority control, and the moment in ICU when he realised his kids didn't know him.

From refugee to life-changing exit to nearly dying to transformation.

Real stories about exits, scaling, and the messy stuff that doesn't make it into press releases.