Gettin Chai Podcast
Gettin Chai Podcast
Podcast Description
Join Lani Levy as she sits down with founders and experts who are making a meaningful impact in their communities. Through insightful conversations, she explores their journeys, innovations, and what’s led them to live out their authentic power. Discover the strategies and stories that are driving change and inspiring others to build a better tomorrow.
Podcast Insights
Content Themes
The podcast focuses on themes of personal authenticity, entrepreneurship, and community innovation, with episodes exploring topics like breaking societal norms, trusting oneself, and cultivating creativity. Notable episodes include interviews with journalists discussing personal growth and designers sharing their journey to success.
Join Lani Levy as she sits down with founders and experts who are making a meaningful impact in their communities. Through insightful conversations, she explores their journeys, innovations, and what’s led them to live out their authentic power. Discover the strategies and stories that are driving change and inspiring others to build a better tomorrow.
What does it actually take to stay at the top for over two decades? Natasha Koifman is the founder and president of NKPR, one of Canada’s most respected PR agencies with offices in Toronto and New York. A Ukrainian immigrant, a teenage mom, and a basement entrepreneur, she built something extraordinary from nothing and has spent years doing it entirely on her own terms. She’s been named one of Canada’s most powerful women four times, raised over $35 million for the children of Haiti, and has a 47-story condo in Toronto with her name on it. She joins us to talk about what actually drives longevity in business and in life.
We get into why she only takes on clients she truly believes in, how she knew to open a New York office in 2009 when the market crashed and everyone told her not to, and why how you end something matters just as much as how you begin. Natasha also breaks down the state of PR right now, from influencers and GEO to why AI is word salad if it’s not managed properly, and shares the one compliment that surprises people more than anything else.
Follow Gettin Chai
Instagram: @gettin_chai
YouTube: @gettinchaipodcast
Follow Natasha
Instagram: @natashankpr
Website: nkpr.net
00:00 Intro
03:13 What Actually Builds Loyalty
05:39 Gut Instinct and Choosing Clients
09:30 Endings Matter as Much as Beginnings
11:41 The Power of No: Opening NYC in 2009
16:49 When Gut Knows Before Logic Does
19:35 Loyalty Over Money
21:39 Quick Fire Round
24:14 The Building With Her Name On It
29:33 How PR Has Changed
32:57 GEO, AI and Moving the Needle
38:09 Final Thoughts
Disclaimer
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