Long Run Labs
Long Run Labs
Podcast Description
Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space.
These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt.
New episodes drop every Tuesday.
Podcast Insights
Content Themes
The podcast explores themes such as the challenges of building brands, inclusivity in sports, and the stories behind endurance athletes. Specific episodes feature topics like the entrepreneurial journey of Cadence founder Ross Mackay, the importance of authenticity in sports discussed by Olympian Kara Goucher, and marketing strategies in the outdoor sector with expert Allison Lynch.
Long Run Labs is a show about the business of endurance sport.
Host Jon Levitt talks with the founders, operators, and investors building the running and outdoor industry: how brands actually get made, how sponsorships actually work, and what the people inside this industry know but never write down. Recent guests include Precision Fuel & Hydration’s founder Andy Blow, Zuckerberg Media founder Randi Zuckerberg, and Ketone-IQ founder Michael Brandt.
Jon also hosts For The Long Run (440+ episodes), all about exploring the Why. He lives in Boulder, Colorado.
New episodes every Tuesday.
Leland Kohere is the marketing manager at Osprey Packs, one of the most trusted names in outdoor gear. He oversees their athlete program, field marketing, content, and social media. And after five years on the inside, he has a pretty clear view of what works and what does not when it comes to building a brand that people in the outdoor industry actually respect.
Osprey launched a major run campaign this year behind the redesigned Duro, Dyna, and new Pro series vests. That product took four years to develop with their athlete team. And the marketing behind it was just as deliberate.
Leland joins Long Run Labs to talk through how Osprey thinks about athletes versus ambassadors versus UGC creators, why they are not a podium driven brand, and what it actually means to show up authentically in a space where people can see through the fluff immediately.
Support our sponsors:
Halo: Racing is easy. Getting there is not. Halo is a hospitality platform built by runners that turns race weekend lodging into a branded clubhouse where your athletes and community actually stay together. Whether you are a brand, an event organizer, or just heading to a race yourself, visit haloracing.com or reach out and tell them you heard about it on Long Run Labs.
Tech in Running Live Panel: If you are heading to Chamonix for UTMB week, come find me. I am hosting a live panel on Wednesday of race week covering data, AI, wearables, and where the human still beats the algorithm, brought to you by TrainingPeaks. Email [email protected] and I will send you everything you need to know.
Popfly: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. Creators click here: https://popf.ly/longrunlabscreators. Brands click here: https://popf.ly/longrunlabsbrands
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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