Long Run Labs
Long Run Labs
Podcast Description
Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space.
These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt.
New episodes drop every Tuesday.
Podcast Insights
Content Themes
The podcast explores themes such as the challenges of building brands, inclusivity in sports, and the stories behind endurance athletes. Specific episodes feature topics like the entrepreneurial journey of Cadence founder Ross Mackay, the importance of authenticity in sports discussed by Olympian Kara Goucher, and marketing strategies in the outdoor sector with expert Allison Lynch.
Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space.
These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt.
New episodes drop every Tuesday.
From marathon champion to business leader, Gelindo Bordin transformed his Olympic gold medal triumph into executive expertise, now directing innovation at Italian running brand Diadora while bridging the gap between elite performance and everyday runners.
Gelindo Bordin is the Marketing Director at Diadora, where he leads the company’s marketing strategies with a deep passion for both sports and brand development. A former Olympic gold medalist, Bordin made history as the first Italian to win the Olympic Marathon. He began his career as a mountain cross-country runner before transitioning to longer distances, debuting in the marathon in 1984 and later winning the Milan Marathon. Over the course of his illustrious career, Bordin earned an Olympic gold medal, two European titles, a bronze medal at the World Championships, and an Italian half-marathon title. He is, still, the only male to win both the Boston Marathon and an Olympic gold medal in the marathon. He won the Boston Marathon in 1990 and describes the victory as his ”second greatest run, after winning the Olympics”. Retiring in 1993 after competing in 18 marathons, he now brings his wealth of experience and passion for sports to his role at Diadora, where he drives the brand’s visibility and engagement in the global market.
Jon chats with Gelindo about:
his Olympic Marathon champion career
product development technology innovation
athlete sponsorship evolution
running injury prevention focus
how to maintain brand consistency
Stay Connected:
https://www.instagram.com/diadora/
This episode is supported by:
Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!
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