Long Run Labs
Long Run Labs
Podcast Description
Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space.
These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt.
New episodes drop every Tuesday.
Podcast Insights
Content Themes
The podcast explores themes such as the challenges of building brands, inclusivity in sports, and the stories behind endurance athletes. Specific episodes feature topics like the entrepreneurial journey of Cadence founder Ross Mackay, the importance of authenticity in sports discussed by Olympian Kara Goucher, and marketing strategies in the outdoor sector with expert Allison Lynch.
Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space.
These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt.
New episodes drop every Tuesday.
What if there was a framework you could follow as a content creator that would allow you to work with brands most effectively?
Demitra Carter holds a Master of Science in Education in Sport Management and a Bachelor of Business Administration in Marketing. She is a relationship-driven sports content creator, host, and former Division I track and field athlete who is passionate about sports, women, and culture.
Demitra made history as the youngest certified World Athletics Agent and brings a unique, global perspective to the sports industry through her experience working at ON as a Global Social Media Manager, where she helped shape brand storytelling at an international level.
Currently signed to RH7 as a freelancer and influencer, Demitra serves as the Director of Influence at Popfly. She thrives in roles that sit at the intersection of sports, talent, media, and marketing, and is deeply committed to inspiring and connecting with others through authentic, impactful storytelling.
Jon chats with Demitra about:
brand authenticity and values alignment
content creation across multiple platforms
running community and individual sport dynamics
local dealership and non-endemic partnerships
LA 2028 marketing opportunities for athletes
Stay connected:
Follow Demitra:
https://www.instagram.com/demitra_carter/
Follow Popfly:
https://www.instagram.com/popflyco/
Share this episode on LinkedIn with someone who you think could also find it helpful!
Disclaimer
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