Her Next Move With Heather
Her Next Move With Heather
Podcast Description
How often do we share what’s coming next?
As leaders, we often talk about our past achievements—what we’ve done to get where we are today. It can almost feel risky opening up about plans—what if it doesn’t work, or someone else gets there first?
Yet, there’s incredible power in sharing what’s ahead.
So we’re skipping the usual success stories and focusing on what’s next. The risks, the big ideas, and the game-changing moves female founders and leaders are making .
Join us and our incredible guests to find out what's next.
Get ready to be inspired.
Podcast Insights
Content Themes
The podcast explores themes of reinvention, resilience, and the journeys of female founders in industries such as fashion, beauty, and lifestyle. Specific topics include navigating career pivots, bold decisions in business, and personal growth, with episodes showcasing guests like Madeleine Macey discussing transformational moments and industry insights.

How often do we share what’s coming next?
As leaders, we often talk about our past achievements—what we’ve done to get where we are today. It can almost feel risky opening up about plans—what if it doesn’t work, or someone else gets there first?
Yet, there’s incredible power in sharing what’s ahead.
So we’re skipping the usual success stories and focusing on what’s next. The risks, the big ideas, and the game-changing moves female founders and leaders are making .
Join us and our incredible guests to find out what’s next.
Get ready to be inspired.
Meet Wendy Martin, the founder of Counter Culture, who joins us this week to share her powerful journey from a fast-paced corporate e-commerce career to building one of the UK’s leading sustainable beauty platforms – all sparked by a deeply personal turning point.
What began as a life-changing event became the catalyst for Counter Culture: a curated destination for ethical beauty and wellness brands that put planet, people, and transparency first. Wendy opens up about how grief inspired radical change, and why she’s now on a mission to make sustainability mainstream in beauty.
We dive into the rise of purpose-led influencers, the game-changing potential of live shopping, and how Counter Culture is empowering a new generation of conscious consumers and brands. Plus, Wendy shares what’s next for the platform – from deepening partnerships to scaling impact across the UK and beyond.
If you're a female founder in beauty, wellness, or any purpose-led space, this episode is filled with insight, resilience, and practical inspiration for building something that truly matters.
Explore Counter Culture:
Website: https://www.counterculturestore.co.uk
Instagram: @counterculturestore
Facebook: facebook.com/counterculturestore
TikTok: @counterculturestore
Listen, subscribe, and share with a fellow founder, change-maker, or beauty lover on their own conscious business journey.
What’s one personal moment that sparked your biggest professional shift?
Drop us a comment and join the conversation with our vibrant community of values-led women.
If you are a female founder and interested in being featured in the near future please contact lucy@ecrubox

Disclaimer
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