The Future of Beef Show
The Future of Beef Show
Podcast Description
The Future of Beef Show is THE place to connect with the people and ideas shaping the future of the cattle industry. Hey, folks! I’m Jim Johnson from the Bra...
Podcast Insights
Content Themes
The show focuses on a variety of topics within the cattle industry, including agricultural technology, data-driven decision-making, and succession planning. Episodes feature in-depth discussions on subjects such as genomics in beef production, improving carcass yield accuracy, and best practices for calving season.
The Future of Beef Show is THE place to connect with the people and ideas shaping the future of the cattle industry. Hey, folks! I’m Jim Johnson from the Bra…
13. Beef on Dairy with Lorna Marshall
Beef-on-dairy is transforming how we think about efficiency, genetics, and profitability in cattle production—and few people have influenced that evolution more than Lorna Marshall, Vice President of Beef Genetics at Select Sires.
In this episode of The Future of Beef Show, Lorna shares how she’s bridging the worlds of dairy precision and beef performance to drive genetic progress across the industry. From genomic testing to smarter sire selection, she lays out how technology and collaboration can help producers raise more consistent, high-value cattle—whether they’re working with commercial herds or crossbreeding programs.
What You’ll Learn:
How genomic testing is reshaping replacement heifer selection
Why beef-on-dairy is redefining efficiency for both sectors
Key genetic trends driving profitability in modern herds
How data and technology are changing breeding decisions
Lessons from Select Sires’ approach to innovation and industry collaboration
Links:
Future of Beef Show: www.futureofbeef.com
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Connect with Lorna Marshall: www.selectsires.com
Read more from Drovers: www.drovers.com
Learn more about Breedr: www.breedr.co
Learn more about Corteva Agriscience: www.rangeandpasture.com
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