Is Anything Real In Paid Advertising?
Is Anything Real In Paid Advertising?
Podcast Description
"Is Anything Real in Paid Advertising?" is the show where agency founders, marketers, and skeptics unpack what’s actually working, and what’s just noise.
Hosted by Adam W. Barney (author, strategist, and energy coach with $100M+ in ad experience), this no-fluff, 20-minute video podcast dives into the tactics, tools, and truths shaping modern agency growth.
Each episode is a co-hosted conversation - unfiltered, spicy, and built for anyone tired of the same recycled playbooks.
🎯 Running a $250K–$5M agency? Join the mastermind: https://quickclick.com/r/cgat5uvqcd0zfa1c79ic2ca3u7gbzo
Podcast Insights
Content Themes
The podcast explores themes such as the impact of AI on creativity, effective use of podcasting for lead generation, the realities of AI-driven marketing campaigns, and the importance of human involvement in automated systems. Notable episodes include discussions about the limitations of AI visuals and the importance of personalizing marketing tactics.
Is Anything Real? is the Reality-First Leadership podcast for builder-leaders who want outcomes, not optics. Each week, Adam W. Barney sits down with founders and operators to unpack positioning, marketing, community, energy management, and influence – plus the numbers behind what actually worked.
You’ll hear: a quick Reality Check, a practical Proof Stack (inputs → actions → outcomes), and one EnergyOS habit you can run this week. Specifics over slogans; humane systems over hustle cosplay.
New episodes every Wednesday at 12:00 PM ET.
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Matt Anthes (ex-federal campaign strategist, now Founder of Advocators) explains why micro and nano influencers outperform “big name” buys…and how to operationalize an advocate army that actually converts.
We cover fraud in pay-per-view deals, AI’s role from segmentation to virtual creators, and a field-tested flow for activating 20+ localized creators with message variants mapped to sub-audiences.
You’ll learn
- Authenticity > optics: the advocacy model and how to measure real impact.
- The danger of vanity metrics (why per-view pricing gets gamed) and what to track instead.
- Matching creators with 100+ affinity data points and coordinating message buckets.
- AI you can use (audience, creative, VO) vs. AI to avoid (fake faces, fake clicks).
- Why Reddit is rising in discovery and how it ties to search/Gen-AI results.
Connect with Matt
• Website: https://advocators.ai/
• LinkedIn: https://www.linkedin.com/in/matthewanthes/
• Email: [email protected]
Work with Adam
👉 Book your 20-min Exploration Call:https://calendly.com/adamwbarney/explorationplugin-20min
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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