GTM by the Numbers
GTM by the Numbers
Podcast Description
Dive into the world of Go-To-Market (GTM) strategies with "GTM by the Numbers," where we decode the metrics that make markets move and revenues rise. Each episode, join us as we uncover the most effective tactics and strategies that top GTM leaders are using to shape the future of sales, marketing, and customer success. From detailed discussions with industry experts to tactical insights that you can implement today, this podcast is your essential guide to mastering the numbers that drive revenue success. This is brought to you by the Benchmarkit.ai podcast network.
Podcast Insights
Content Themes
The podcast focuses on various topics surrounding Go-To-Market strategies, emphasizing data-driven decision-making, metrics analysis, and operational rigor. Episodes cover key themes like building scalable revenue operating systems, optimizing sales and marketing operations, the psychology behind selling, and rethinking GTM success metrics, as exemplified in episodes featuring experts like Kyle Norton and Scott Stouffer.
Dive into the world of Go-To-Market (GTM) strategies with “GTM by the Numbers,” where we decode the metrics that make markets move and revenues rise. Each episode, join us as we uncover the most effective tactics and strategies that top GTM leaders are using to shape the future of sales, marketing, and customer success. From detailed discussions with industry experts to tactical insights that you can implement today, this podcast is your essential guide to mastering the numbers that drive revenue success. This is brought to you by the Benchmarkit.ai podcast network.
In this episode of GTM by the Numbers, host Brandon Redlinger chats with Kathleen Booth, SVP of Marketing & Growth at Pavilion, about the evolution of GTM strategy through the lens of media. Kathleen shares why she’s betting big on building an owned audience, how Pavilion is treating its media brand as a standalone subsidiary, and why YouTube could be the next frontier for B2B content.
They dive into the metrics that actually matter when running a media-first GTM play, the differences between broad-based versus niche podcast distribution, and the challenges of proving out audience growth to CEOs who want fast results.
What you’ll hear in this episode:
- Why owning your audience is the ultimate GTM moat
- How Pavilion is experimenting with YouTube for audience growth
- The KPIs Kathleen is tracking to measure media ROI
- Why different podcast formats succeed on different platforms
- The tension between leadership expectations and actual GTM execution
If you’ve been wondering whether your GTM strategy should look more like a media strategy, this episode will give you both the frameworks and the inspiration to start.
Resources mentioned in this episode:
- Pavilion: The world’s #1 private community for GTM leaders
- https://www.joinpavilion.com/
- TopLine Podcast: Pavilion’s podcast that is being used as a pilot for YouTube audience growth.
- https://www.joinpavilion.com/topline-podcast
- Kyle Norton: CRO of Owner.com (and past guest on Ep 2 of GTM by the Numbers). Mentioned in context of other Pavilion podcasts.
- https://www.joinpavilion.com/the-revenue-leadership-podcast
- https://youtu.be/xWwDW4WLFz0?feature=shared
- SaaS Talk with Ray Rike and Dave Kellogg: A podcast that provides practical strategies and metrics for improving B2B SaaS companies’ revenue growth
- https://www.benchmarkit.ai/saas-talk
- GTM Summit: industry event both Brandon and Kathleen planned to attend.
- https://attendgtm.com/
Connect with Kathleen on LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/
Connect with Brandon on linkedin.com/in/brandonredlinger
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