The Data-Driven Marketer Podcast
The Data-Driven Marketer Podcast
Podcast Description
With more marketing channels and pressure than ever, brand leaders need timely, accurate data to help them know where, when, and how to spend their hard-earned budgets to get the most ROI.
In the Data-Driven Marketer Podcast, team members from Keen Decision Systems sit down with industry leaders and marketing experts to share the insights, mindset, and tools that empower you to make data-driven decisions that will drive your brand’s performance.
For more information, visit https://keends.com
Podcast Insights
Content Themes
The podcast covers a range of contemporary marketing topics with a strong emphasis on data-driven strategies, including episodes on audience-first approaches in retail media, the evolution of marketing mix modeling for travel brands, and the intricacies of balancing brand building with performance marketing, often highlighting case studies and expert opinions.
With more marketing channels and pressure than ever, brand leaders need timely, accurate data to help them know where, when, and how to spend their hard-earned budgets to get the most ROI.
In the Data-Driven Marketer Podcast, team members from Keen Decision Systems sit down with industry leaders and marketing experts to share the insights, mindset, and tools that empower you to make data-driven decisions that will drive your brand’s performance.
For more information, visit https://keends.com
Modern marketing requires balancing strategic long-term planning with real-time tactical adjustments to drive sustainable growth in today’s volatile digital landscape.Greg Dolan, CEO & Co-founder of Keen, sits down with Rachel Tipograph, founder and CEO of MikMak, to explore how leading brands are solving the challenge of optimizing for both long-term brand building and immediate performance. From the evolution of marketing attribution to the organizational changes required for success, this conversation reveals why the future belongs to companies that can seamlessly blend strategic vision with immediate responsiveness.Key Learnings:
- Why real-time optimization capabilities are now essential for marketing success
- How to balance upper-funnel brand building with bottom-funnel performance marketing
- The organizational changes needed to integrate strategy with tactical execution
- How technology partnerships enable both strategic planning and real-time adjustments
- Why early adopters of integrated approaches are gaining competitive advantages
Read the full show notes here: https://keends.com/podcast/episodes/ep206-real-time-marketing-optimization-mikmak/
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.