The Data-Driven Marketer Podcast
The Data-Driven Marketer Podcast
Podcast Description
With more marketing channels and pressure than ever, brand leaders need timely, accurate data to help them know where, when, and how to spend their hard-earned budgets to get the most ROI.
In the Data-Driven Marketer Podcast, team members from Keen Decision Systems sit down with industry leaders and marketing experts to share the insights, mindset, and tools that empower you to make data-driven decisions that will drive your brand’s performance.
For more information, visit https://keends.com
Podcast Insights
Content Themes
The podcast covers a range of contemporary marketing topics with a strong emphasis on data-driven strategies, including episodes on audience-first approaches in retail media, the evolution of marketing mix modeling for travel brands, and the intricacies of balancing brand building with performance marketing, often highlighting case studies and expert opinions.
With more marketing channels and pressure than ever, brand leaders need timely, accurate data to help them know where, when, and how to spend their hard-earned budgets to get the most ROI.
In the Data-Driven Marketer Podcast, team members from Keen Decision Systems sit down with industry leaders and marketing experts to share the insights, mindset, and tools that empower you to make data-driven decisions that will drive your brand’s performance.
For more information, visit https://keends.com
Is your brand stuck in a cycle of hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. In this episode, Ashleigh Shapiro, VP and Head of Growth at Code3, joins us to break down why this measurement gap exists and how to fix it.We explore the dangers of a ROAS-only mindset, the importance of incrementality, and the organizational changes needed to drive real, sustainable growth.Key Learnings:
- Discover why your marketing performance is likely stronger than you think due to attribution gaps.
- Understand the risks of over-investing in bottom-of-the-funnel tactics.
- Learn how to shift to a holistic measurement approach centered on incrementality.
- Gain insights into facilitating change within your organization to adopt better measurement.
For the full show notes, visit https://keends.com/podcast/episodes/ep-207-code3-fixing-the-measurement-gap/
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