Build Without Chaos
Podcast Description
Build Without Chaos is a podcast for growth leaders, GTM thinkers, and emotionally intelligent operators who are done performing for broken systems.
Hosted by Colleen Goepfert, a strategic growth executive and demand gen leader, this show explores what it really looks like to lead with clarity, scale without burnout, and create work worth trusting again.
No playbooks. No posturing. Just sharp perspective, quiet authority, and the truth behind what it takes to build in a way that actually lasts.
Podcast Insights
Content Themes
The podcast focuses on themes such as emotional intelligence in leadership, sustainable growth practices, and self-alignment with episodes exploring identity shifts, purpose recalibration, and the impact of social roles. For example, episodes discuss over-functioning as a survival skill and finding alignment through meaningful work.
Build Without Chaos is hosted by Colleen Goepfert, a tech executive and GTM leader.
Each episode features candid conversations with founders, executives, public figures, and change makers about building with clarity, scaling without burnout, and navigating change with resilience.
No playbooks. No posturing. Just sharp perspective, quiet authority, and the truth behind what it takes to build in a way that lasts.
The traditional go-to-market playbook was built for a different buyer.
And a different market.
In this episode of Build Without Chaos, I sit down with Doug Landis, Co-Founder of StoryPath, storyteller, operator, and advisor, to explore what happens when the systems companies have relied on for years stop reflecting how people actually buy.
Together we discuss why trust has become more valuable in an increasingly noisy market, how AI is changing the way buyers research and make decisions, and why the next generation of growth may depend less on generating more activity and more on understanding how people actually behave.
We also explore:
• Why the traditional demand generation playbook is losing effectiveness
• What changes when buyers arrive more informed than ever
• Why trust, judgment, and storytelling matter even more in the age of AI
• How partnerships, events, and human connection are changing the growth mix
• Why MQLs and the traditional funnel may no longer reflect how people buy
• What Doug calls “situational fluency” and why rigid playbooks can get in the way
• Why curiosity may be more valuable than certainty as markets change
• What it takes to create genuine intrigue instead of simply generating more noise
If you've ever wondered whether the playbook that got us here is still the one that will take us forward, this conversation is for you.
About Doug Landis
Doug Landis is the Co-Founder of StoryPath and a longtime storyteller, operator, and advisor in enterprise technology. Over the course of his career, he has worked with companies including Oracle, Salesforce, Google, and Box, helping teams rethink how they communicate, sell, and connect with customers. Today, his work focuses on helping sellers have better conversations by combining storytelling, buyer understanding, and AI.
Subscribe to Build Without Chaos for conversations on leadership, organizational design, and building sustainable high-growth companies.
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