The AltaVista Angle
The AltaVista Angle
Podcast Description
The AltaVista Angle is the go-to podcast for contractors who want to grow smarter. Each episode dives into marketing tactics, business operations, and industry trends that matter. Hosted by the team at AltaVista Strategic Partners, we cut through the noise with clear insights and proven strategies to help you win more business, run more efficiently, and stay ahead of the competition.
Podcast Insights
Content Themes
The podcast covers marketing tactics, business operations, and industry trends relevant to contractors. Episodes like The State of the Contractor Economy delve into current challenges such as tighter margins and rising lead costs, while providing actionable strategies to maintain relevance and capitalize on market shifts, thereby addressing the immediate needs of both small teams and larger operations.
Struggling to keep your pipeline full? Losing jobs to competitors even when your work is better? Tired of relying on word of mouth and hoping the phone rings?
The AltaVista Angle is built for contractors who want a more reliable way to grow.
Hosted by a team that works with over 600 contractors across the country, this podcast brings a real-world view of what is working right now in contractor marketing, sales, and business operations. You’re not getting theory. You’re getting insight based on what contractors are actually seeing every day.
Each episode breaks down sales and marketing strategies that help contractors generate new opportunities, win more bids, and build a stronger, more scalable business. You’ll learn what works in contractor marketing today, from digital outreach to improving your close rate and pricing jobs with confidence.
This podcast covers contractor marketing, sales strategies, improving your internal processes, and using technology to grow a more efficient and competitive business.
Whether you run a roofing company, paving business, HVAC company, or another trade service, you’ll get clear direction you can apply to your business.
If you want more jobs, better clients, and stronger revenue, this show will show you how to get there.
What separates an average salesperson from a top performer?
In this episode of The AltaVista Angle, the team discusses how to identify, hire, develop, and retain salespeople who are disciplined, competitive, and ready to work.
Aaron Hockel, Ray McLaughlin, and Bryan Dunkel are joined by AltaVista Sales Manager Jake McLaughlin. Jake explains his approach to cold calling and how consistent effort helped him reach his year-end sales goal by April.
The conversation addresses a common hiring question for contractors: Should you hire a salesperson with years of industry experience, or should you hire someone with the right work habits and teach them your sales process?
The group also discusses interview questions that reveal a candidate’s habits, the role company culture plays in employee development, and why compensation and growth opportunities matter when retaining top salespeople.
In this episode:
• What hiring managers should look for in a sales candidate
• Why discipline matters more than short-term motivation
• Interview questions that reveal drive and work habits
• Why industry experience is not always required
• The value of hiring competitive people
• How company culture can develop stronger employees
• Ways to retain high-performing salespeople
🎧 Thanks for listening to The AltaVista Angle, a podcast featuring industry insights, business trends, and practical strategies for contractors and service-based businesses.
🔗 Connect with AltaVista Strategic Partners:
Website: https://www.altavistasp.com
📩 Have questions or want to discuss how marketing can support your business goals? Email [[email protected]](mailto:[email protected]) or request a free consultation through our website.
👍 Subscribe, like, and share the episode to help more contractors find the show.
🎧 Thanks for listening to The AltaVista Angle
Your go-to source for industry insights, trends, and strategies built for contractors and service-based businesses.
🔗 Connect with us:
Website: www.altavistasp.com
LinkedIn: AltaVista Strategic Partners
📩 Have questions or want to explore how digital marketing can work for your business?
Reach out at [email protected] or request a free consultation on our site.
👍 Don’t forget to follow, rate, and share the show — it helps more business owners like you discover the tools they need to grow.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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